ITL #689 When machines decide who to trust: earned and owned media in the GenAI era

ITL #688 Attenborough at 100: what science comms greatest asset reveals about its biggest weakness

ITL #687 Beyond reputation: the rise of Business Statecraft

ITL #686 Lost in translation: why communicators must decode complexity

ITL #684 - Britain's brand problem: finding a narrative fit for the future

ITL #683 Spotting red flags: PR professionals should be board members

ITL #682 Korean strawberries and other lessons from Asia: build trust locally

ITL #681 AI is reshaping brand influence: raising the stakes for Comms teams

ITL #680 Public relations for social justice: now more than ever “we give voice”

ITL #679 Authentic presence: the advice we forget to give ourselves

ITLW#50 Trust in the Age of AI: The three operational frameworks approach

ITL #678 The real risk of AI in Communications: sameness

ITL #677 Communications in complex markets: what global brands still misunderstand about the ME

ITL #676 The switch from agency to client side: bringing a consultant mindset to an in-house role

ITL #675 The big reversal: the future of PR will be written in emerging markets

ITL #674 The power of credibility: who maintains influence in an era of media distrust?

ITL #673 The new rules of visibility: PR teams must serve two different audiences simultaneously

ITL #672 Experienced risk judgment: functional expertise in communications leadership roles

ITL #671 It’s not what you say, it’s how you say it: crafting truly inclusive communications

TL #670 Public Reputation: trust beyond messaging

ITL #664 Reputation as strategic capital: why trust and credibility define institutional value

ITL #663 The advocacy advantage: earning employee trust and support in times of crisis

ITL #662 Game Face: what I learned writing a children’s book about PR

ITL #661 From perception to proof

ITL #660 Marketing in MENA: time to discard a damaging mindset

GWA 2026

ITL: 659 Flexibility across borders: the case for the virtual agency

ITL #658 Campaigns begin in the boardroom: a framework for strategy

ITL #657 Earning attention: the new B2B currency

ITL #656 Communication in Latin America: opportunities and curiosities of an expanding market

ITL #655 Why the future of AI in comms is still human: and how you can master it

ITL #654 Reputation management: at the board level and crisis response

ITL #653 Fluent in feeling: the language of cultural intelligence

Climate communication at COP30: a PR perspective

ITL #652 When consumers raise their phones: What China’s consumer video activism can teach us

ITL #651 Teaching public relations: young PR pros must inspire for good as they aspire for success

ITL #650 LinkedIn: why it’s non-negotiable for CEOs

ITL #649 Industry, HE and next gen communicators: deeper, more deliberate collaboration

ITL #648 When headlines lie, trust dies: why clickbait is PR’s next big battleground

ITL #647 Unlocking sustainability: the transformational power of strategic communication

ITL #646 Preparing for post-human crises: the AI 2027 scenario

ITL #645 Integrated brand positioning and corporate communications

ITL #644 Upholding integrity: why transparency matters in media relations

PR in the age of AI: what can't be replaced?

ITL #643 Can we be strategic for a second? Successful partnerships in strategic communications

ITL #642 “Placeful PR” from Japan: a local university’s award-winning model for global PR

ITL #641 When the hackers come calling: why cyber crisis communication is now a boardroom imperative

ITL #640 The “changemaker” trap: rethinking the “better future” narrative

ITL #639 Resilience through reputation: adapting to the emerging realities

ITL #638 Rewriting the rules of public relations in Central Africa

ITL #637 Advanced outreach: evolving to prosper in the personalized news era

ITL #636 The data-driven storyteller: bridging analytics and narrative

ITL #635 Auspicious semiotics: Chinese consumer psychology

ITL #634 The strategic role of communication in enhancing a company’s ESG: the Amplifon case

ITL #633 The mesh revolution: a new model for PR in an era of industry contraction

ITL #632 Accelerating legal encroachment: are lawyers taking over the lead from crisis managers?

ITL #631 Responsible guardians: nurturing the NextGen of human intelligence over the artificial

ITL #630 Rewriting the PR playbook: what Gen Z employees and consumers are teaching us in Asia

ITL #629 Aligning brands with what matters to people: the need for cultural fluency

ITL #628 From insights to impact: using op-eds to spread the message