Discounts, Data, and Delusion: Rethinking Valpak (Direct Mail Marketing)

What is Valpak?

“If you build it, they will come” is not a marketing strategy.

You Don’t Deserve Their Attention (And Your Ads Prove It

The Renaissance of Sh*tty Advertising

Have Ads Ever Been THIS BAD?!

The "1984" Trap: Why One Great Ad Won't Save Your Business

The $100 Million Mistake: Why Big Brands Abandoned the Campaign

The "Hail Mary" Trap: Why One Great Ad Won’t Save Your Brand

The "Killer Ad" Myth

The Quiet Power of Luxury Branding

Luxury Branding Doesn’t Beg in 2026

Ad Fraud Isn’t a Glitch. It’s a Business Model.

Uncomfortable Truth About Ad Fraud

Rebranding: When Panic Wears a New Logo

Thinking about a Rebrand?

Marketing Myths That Just Won’t Die — And the Truth That Will Save You

Are These Marketing Myths Costing You Money?

How to Ruin a Campaign in 30 Seconds or Less

Mistakes Marketers Wish We’d Forget

Ai, The New Yellow Pages

AI’s Rewriting The Rules of Marketing

Lead Generation vs. Branding: How to Win the Marketing War

The Golden Ticket to "Lead Generation"

Quiet Quitting & Culture Wars: Does Your Company’s Soul Sell?

People don’t quit companies. They quit bosses.

Champagne Taste, Shoestring Budget: TV Ads on the Cheap

Why TV Ads Cost So Much Today

Diamonds, Drains, and the Danger of Over-Education

🎯 You think you know what you sell… but you’re probably wrong.

Man vs. Machine: Should AI Write Your Ads?

What Happens When AI Writes Commercials?

Help Wanted: Why Your Hiring Ads Suck (And What to Do About It)

Your recruitment ads probably suck.

Where Should You Spend Your Ad Dollars?

Are You Wasting Money on the Wrong Ads?

Can You Handle The Truth About Commercials?

What’s in a Name? (A Hell of a Lot More Than You Think!)

What’s in a Name—The Power Behind Brand Identity

Only half your marketing is working. You just don't know which half.

You’re Not a Professor—So Why Do Your Ads Sound Like a Lecture?

Educating the Consumer IS NOT the Advertiser’s Job

Brand Ads: Brilliant Long Game or Bottom-Line Killer?

Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm?

Radio Ads Cost How Much?! The Shocking Truth About Advertising On Air

Is Radio too Expensive?

The Focus Group Trap: Why the "Smartest" Person in the Room is Ruining Your Marketing

The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead)

Think a Jingle is Outdated? Think Again—Here’s Why It’s Your Secret Marketing Weapon!

How Do I Get More Good Leads

Why Google Controls the Marketing World (And How You Can Leverage It)

Oh, But My Company is Different

Targeting is the "Only Way" to Advertise

Advertising Doesn’t Affect Me “I am immune to it”

Is Traditional Media Dead? Insights on TV, Radio, and Digital Marketing