Hi, I'm Sarah, Personal Style Coach ™, layering athlete and storyteller here to help change the narrative about style as we age. Personal Style isn't about trends or following cookie-cutter rules that are mainly in place to keep us small, skint and appealing to the male eye.

Personal Style is about expression, taking up space and feeling F*ck Yeah in your outfits for no one but yourself. It's about impact, not approval.

I'm here to help women over 40 reconnect with themselves through their style as they step into their next chapter, and learn how to create outfits they love without buying a whole new wardrobe by finding their F*ck Yeah Style™!