Plant & Profit explores the hidden economics behind the plants that shape our world — from spices worth more than gold to fungi that can't be farmed, cartels fighting over fruit, and crops that quietly power billion-dollar industries.

Every video traces one plant from the ground up: what it is, why it matters, the history behind it, and the real business, money, and risk involved today. No fluff, no filler — just the stories hiding in plain sight in your kitchen, garden, and grocery store.

New episodes regularly. If you've ever wondered what a flower, a fruit, or a fungus is actually worth — and why — you're in the right place.