[Brand Concept]

Matohu is a Japanese concept.
It has two meanings

The firtst meaning is to wear clothes in such a way that it creates
an atmosphere of beauty, like the motion of
wrapping your body softly, and liaving a gentle afterglow.

the second gives the sense of restraint, allowing oneself to mature,
like a fruit, slowly, and not to consume something hastily
and throw it away.


日本の美意識が通低する服の創造。

「纏う」 

日本語独自の概念。たんに服を着るだけでなく、積極的な美意識で身にまとう様子。
風をはらむ動作と静かな余韻を残すたたずまい。

「待とう」

性急に消費しすてるのではなく、固有の美意識が成熟するのを待とうという呼びかけ。

[Contact]
matohu-shop@lewsten.com