[Brand Concept]
Matohu is a Japanese concept.
It has two meanings
The firtst meaning is to wear clothes in such a way that it creates
an atmosphere of beauty, like the motion of
wrapping your body softly, and liaving a gentle afterglow.
the second gives the sense of restraint, allowing oneself to mature,
like a fruit, slowly, and not to consume something hastily
and throw it away.
日本の美意識が通低する服の創造。
「纏う」
日本語独自の概念。たんに服を着るだけでなく、積極的な美意識で身にまとう様子。
風をはらむ動作と静かな余韻を残すたたずまい。
「待とう」
性急に消費しすてるのではなく、固有の美意識が成熟するのを待とうという呼びかけ。
[Contact]
matohu-shop@lewsten.com
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