Global Sports Innovation Center

The Global Sports Innovation Center (GSIC), powered by Microsoft, is a global non-profit association and international hub for innovation in the sports industry. Headquartered in Madrid with offices in Singapore and Valencia, GSIC connects and accelerates the global sports ecosystem through advanced technology, research, and collaboration. Founded in 2015, GSIC supports startups, sports organizations, investors, and professionals via an open innovation platform, business development services, and talent training programs. Its community of members delivers cutting-edge products and services that tackle real-world challenges in digital transformation, fan engagement, and performance enhancement across the sports value chain.