Systems-Led Growth is the practice of wiring your go-to-market into one AI-powered system, so a skeleton crew with the right architecture outperforms a 15-person team with a bigger budget.

I'm Nathan Thompson. I built the growth engine at Copy.ai (the content system, the SEO/AEO strategy, and an enterprise pipeline that went from zero to multi-millions), then left to build my own thing. This channel is where I document it.

Barely Shipping is the show. Each episode breaks down one piece of building an AI-powered GTM system: the frameworks from my book Pipes Before Chocolate, the workflows, the real numbers, and the parts that don't work yet.

No hustle culture. No AI hype. No consensus takes with a headshot attached. Just what I'm actually building, why, and what it costs.

If you run a lean GTM team and you're stuck using AI at the chat level while everyone tells you the "human touch" will save you, subscribe.

Book: Pipes Before Chocolate
Newsletter: Systems-Led Growth