Brian Johnson

📣 Special Announcement from Team Heroic 📣

Heroic Holidays STRENGTH FOR TWO specials are now live!

During this holiday season, when you invest in your own growth, goals, and actualization, you get to share the love with others and BRING A FRIEND for FREE! 👥 🙌

Check out all the goodness at heroic.us/holiday-specials.

It’s time for each of us to answer the call to step up and into that next best version of ourselves.

Not just for ourselves, but for those we care about most.

Heroes have strength for two. Their secret weapon is love.

Plus, the hero’s journey is more fun, powerful, and effective with friends. 🤠

So whether you choose to…

(a) Upgrade to a Premium Heroic Membership and get unlimited access to theory, practice, and social…

(b) Step into your personal and professional potential with our 300-day Heroic Coach Training & Certification Program — mastering Heroic performance, practicing the fundamentals of coaching excellence, and creating Heroic coaching prosperity, and/or…

(c) Join us live in Austin for the Heroic Activation, Heroic Workshop Instructor Training, or both…

…you’ll get to bring a friend for free!

Get the specials at heroic.us/holiday-specials before end of day December 7th.

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10 months ago | [YT] | 5

Brian Johnson

Fired up to be the best version of yourself and accomplish your goals in 2024 (and beyond) as you make this year THE greatest year of your life, go to the next level in every aspect, and be more energized, productive, and connected than ever before?!

With the support of a Coach who helps you show up consistently, day after day, moving forward with creative action, growing from challenges, and refusing to accept failure (or mediocrity) from yourself?!!

Introducing: 1-on-1 Heroic Performance Coaching

Interested?! → Let us know: heroicpbc.typeform.com/heroiccoach

We only have a limited number of available spots for this initial offering, and they’re filling fast.

So…

If you think you might be interested in working 1-on-1 with one of our absolute BEST certified Heroic Performance Coaches to make 2024 THE greatest year of your life…

As you…
(I) KNOW THE ULTIMATE GAME
(II) FORGE ANTIFRAGILE CONFIDENCE
(III) OPTIMIZE YOUR BIG 3
(IV) MAKE TODAY A MASTERPIECE
(V) MASTER YOURSELF
(VI) DOMINATE THE FUNDAMENTALS
(VII) ACTIVATE YOUR SUPERPOWER

Hit the link above!

Fired up!

Let’s make 2024 the greatest year of our lives, TOGETHER. Today.

Day 1. All in. Let’s go!

🔥

P.S. Want to BECOME a coach who gets paid to support others in being the best, most Heroic versions of themselves? Get started by joining our 300-day, performance coach certification and empowerment program at heroic.us/coach. Heroic Coach — Class XX starts in THREE DAYS!!!

IMPORTANT NOTE: Tuition for the future cohorts is increasing from $2,999 to $4,999.

P.P.S. If you’ve already gone through our Heroic Performance Coach certification and empowerment program and would like to be considered to join our Coaching team, check your email for additional details on how to get started!

1 year ago | [YT] | 18

Brian Johnson

Great chat with Austin Linney on the Construct Your Life podcast! 🙌

1 year ago | [YT] | 8

Brian Johnson

Had a great time with the U.S. Soccer Men’s National Team (‪@ussoccer‬) before their game in Austin last week chatting Areté, activation energy, antifragile confidence and all things Heroic.

Best part: Hoodie swap with Head Coach Gregg Berhalter after the talk. 🤓

Time to win the World Cup in 2026. Day 1. All in. Let’s go!!!

(And good luck to the team in the second half of tonight’s match vs. Trinidad and Tobago!)

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1 year ago (edited) | [YT] | 28

Brian Johnson

Excited to share this awesome chat with Hal Elrod.

1 year ago | [YT] | 6

Brian Johnson

Insanely great chat with ‪@themayorsofficewithseancasey‬. 🙌

Day 1. All in. Let's go!!!

1 year ago | [YT] | 0

Brian Johnson

⏰ Offer ends 11:59pm CT Wednesday, Oct 25! ⏰

“Heroic is the best self-development platform in the world.”
— John Mackey, Founder & Former CEO of Whole Foods Market

Add 'Areté' to your “Want to Read” list by Wednesday Oct 25 at 11:59pm CT and get a year of Heroic Premium for free.

Follow the steps here: www.heroic.us/optimize/arete/premium
(1) Go to the 'Areté' page on Goodreads
(2) Tap the green “Want to read” button
(3) Claim your free year of Heroic Premium! (Complete the form at the link above.)

1 year ago | [YT] | 16

Brian Johnson

Heroes!! Brian here. 👋

I know we’re sending out a LOT of notes about 'Areté' encouraging you to consider getting a copy of the book if our work has impacted you positively.

THANK YOU to everyone who has already purchased the book and/or left an incredible review on Goodreads after reading the advance reader copy. Seriously. THANK YOU. 🙏

(One of my all-time favorite reviews below…)

Today I have another request…

As you know if you’ve been following along, we’re REALLY excited to do everything (!) we can to make some noise on Goodreads as part of our integrated strategy to launch as a NYT bestseller that STICKS in the Top 10 for as long as possible as we think that could be CATALYTIC for our movement.

(Fun update: Our current sales of ~14,000 books would have put us at #2 on the NYT list if we launched last week!!)

Here’s the request…

WE NEED YOUR HELP!

If you feel inspired to help us catalyze the movement, please hit this link and add 'Areté' to your “Want to read” list on Goodreads!! www.goodreads.com/book/show/173495434

Remember the +1 on the Harvard Business Review article on the 9 things successful people do differently?

Rule #1: They set SPECIFIC goals.

In this case, our SPECIFIC goal is to get 10,000 people to add Areté to their “Want to read” list on Goodreads by Wednesday, October 25th at 5pm CT.

We’re 63% of the way there!

It takes less than 30 seconds… less than 10 if you’re quick! 🤠

Again…

(1) Hit the link: www.goodreads.com/book/show/173495434
(2) Tap the green “Want to read” button.
(3) Log in (if you aren’t already) with Amazon/Apple/email.

Boom. Done. ✅

THANK YOU!!!

- Brian and Team Heroic

P.S. One of the Goodreads reviews I’m most proud of (and endorsements in general I am most proud of) is from my friend Otis Chandler. Otis is the co-founder and former CEO of Goodreads. He astonished me when he generously shared this on the platform he built…

“Brian Johnson is my favorite teacher philosopher that is living that I've read/listened to. I've been following his newsletter and +1s since I met him in a cafe in Santa Monica in ~2007. I've consumed countless of his Notes (book summaries) and 101s on my journey, and have found his recapitulation of the masters, and just his *energy* around the topics to be infectious and immensely helpful. Brian is food for the spirit, and I can't wait to read this.”

1 year ago (edited) | [YT] | 44

Brian Johnson

Brian here with a quick note. 👋

I just recorded the first 45+ minutes of the audiobook for my/our book, Areté: Activate Your Heroic Potential. (Get it on Amazon here: a.co/d/fcqMzDr)

And I simply couldn’t wait to share it with you.

So…

Here it is! https://www.youtube.com/watch?v=Px9Z2...

I got a little emotional recording Phil’s foreword to the book and then I felt a pure sense of joy as I recorded the first 10 micro-chapters.

I could feel what I hope (!) YOU feel as you read and listen to the book.

After my hour+ recording session I came out of the studio and into the kitchen and told Alexandra just how excited I was about the book.

Of course, when you go through any creative process, you inevitably have moments when it’s not quite coming together the way you want and you question whether it will ever become what you REALLY want your piece of art to become.

And, of course, nothing is ever perfect and this won’t be the first perfect book (lol) but, as I recorded the first part of the audiobook and as I shared with Alexandra right after I did it…

I just felt really proud of the book, and more importantly REALLY EXCITED to share it with you and your families.

So…

There ya go.

I hope you enjoy the audiobook sample. It’s the first 10 micro-chapters of the book. Imagine 451 (!!!!) like that.

It’s the first 45 minutes of the book. Imagine around 25 more HOURS like that.

My goodness, I hope you love it and that we’re able to deliver on Phil’s promise that this book will change your life. 🙏

(Yes, you know me. I just got misty typing that.)

Here’s the other thing I thought of as I recorded that and made the final final final final little polishes to the book before we print the first copy (and 50,000 copies 😳 🤯!!) in a couple weeks…

I thought of all the people who already bought 25+ copies.

Like bricks at a local park built by the community, our book will have the names of the people/families/businesses who supported the creation of it.

So…

If YOU would like to have YOUR name/your kids’/family’s name/your business’s name in OUR book…

TODAY’S THE DAY!!!

We need to know you’d like to be in there and need to know what name(s) you’d like in there NO LATER THAN THIS WEDNESDAY!!!

So…

If you think you’d like to buy 25+ copies as (holiday!) gifts for your friends and family and colleagues and clients, etc…

PLEASE DO!!

And let us know you did it via this quick form: heroicpbc.typeform.com/preorder

I’m so grateful to have your support and so committed to serving you as profoundly as I can while making you proud to be a part of our movement.

With love (misty again), courage, wisdom, discipline and eudaimonic joy, I say…

HEROES UNITE.

It’s Day 1.

All in.

LET’S GO!

🙌!!

-bri

2 years ago | [YT] | 3

Brian Johnson

Here are 5 of my favorite Big Ideas from Why We Sleep by Matthew Walker. Hope you enjoy!

5 years ago | [YT] | 31