Born and brought up in the epicentre of Nizam’s dynasty, Ideebs is India’s most prominent name in Women’s Luxury Wear. To enhance her fashion designing skills ,She pursed her Fashion Designing course from Central St. Martin London, Diploma in Fashion Designing from National Institute of Fashion and Technology. Driven by a holistic vision of luxury and inspired by the old world regalia of Hyderabad in India, the offering is classic with clean and modern sensibilities.

After completing her Fashion Designing in London. Aaliya Deeba worked as an Intern at Lucy Tammam in London before launching her own label in 2012 in London city.

Internationally, Aaliya Deeba is been recognized for her contribution to London Fashion Week in 2011, Did tremendous work and launched her bridal gowns in Miss India UK Fashion Show in London .Now Aaliya Deeba is globally getting famous in fashion industry from Hyderabad, having found its opening among bridal wardrobes in India.