The Dog Groomers Dilemma by Sasha Riess

Sasha Riess is an international educator, author of The Dog Groomer’s Dilemma, and founder of the Pure Love & Harmony School, where grooming meets awareness, healing, and purpose.

Born in Novi Sad, Serbia, Sasha began his career in 1990 and has since taught on six continents, redefining professional dog care through the PLH Wellness Formula™. His work bridges artistry, science, and the human–canine bond, showing that grooming can be a path toward peace, profit, and deeper connection. On this channel, discover insights from the Groomer’s Freedom Formula Challenge, the Dog Groomer’s Dilemma journey, and teachings that help salon owners and dog lovers worldwide create harmony in their work and life. Subscribe to join the movement reshaping the future of grooming.