After building a channel with 293 videos and more than 50,000 subscribers, I decided to delete it and start again from zero.

This is a new beginning. No AI-generated videos, no automated content and no chasing algorithms. Just real experiences, honest reflections and stories from my life.

I spent 13 years living and working in Shanghai—building businesses, experiencing China’s rapid development and learning to see the world from a different perspective. Today, I am back in Sweden, leading a furniture company, rebuilding parts of my life and trying to combine what I learned in China with the realities of business and everyday life in Sweden.

Here, I will share thoughts about China and Sweden, entrepreneurship, leadership, culture, manufacturing, digital business and what it feels like to return home after more than a decade abroad.

Everything on this channel is created by me, based on real experiences and told in my own voice.

A new channel. A new chapter. Let’s see where it goes.