Gift·ology
Giftology is the study of creating loyalty by using generosity.
In the business world, leaders take business gifting for granted. They assign it as a menial task to an assistant. Or they send unremarkable food, gift cards, alcohol, technology, or any number of crappy gifts etched with their company logo on predictable ca
And then they wonder why their clients and employees "cheat" on them.
Brand loyalty is near the top of every business leader's wish list. But creating it has far more to do with the emotional impact you make through powerful moments of appreciation than you may realize. Unfortunately, whether you're a service provider or employer, the role you play in your VIP's life is largely commoditized.
Subscribe to our channel to learn the art of Giftology: how to use radical generosity to turn your clients and employees into your own personal sales force.
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