I am Tamar, a Web designer with a twist.

For the past 7 years, I’ve worked in numerous architecture studios in the Netherlands, Georgia, and the Czech Republic as an architect and designer, while on the side taking design projects (including architecture, interior, and (cough) web design).

Everything is supposed to 'kinda' happen by itself. And for years that's exactly what was happening in my life.

I was happy to work in an architecture studio daily and take projects on the side to work on weekends or evenings.
The projects were random;
I realized I was missing something. So I started learning about business, clear messaging, and the power of niching down.

Soon I realized something else: I wanted to have an impact bigger than just my architecture design practice.

Seeing architects struggling and knowing where they were getting it wrong gave me the confidence to package my knowledge and offer it to them as a service.