rAVe [PUBS], founded in 1998 by Gary Kayye, is a news organization that provides coverage of the commercial (ProAV) and residential (HomeAV) audiovisual trade industries via e-newsletters, blogs, video, social media, and a variety of other mediums.
The target audience for rAVe's publications is what we call "AV Insiders" -- AV dealers, integrators, consultants, designers, etc. that deal in the sale, specification, design and installation of audiovisual products. We do not target what most people call "end users," though a small percentage of rAVe's readers may qualify as such, especially on the ProAV side of things.
The majority of what is provided on this YouTube channel are product pitches filmed at tradeshows from manufacturers and distributors in the AV Industry. These videos are meant to give you an idea about what the product is and why you might consider getting more information. Other videos include rAVe's creative promotional videos and web shorts.
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