Helping businesses maximise the value of their marketing tech investments by transforming underutilised tools into strategic assets. I am known for my AppsFlyer expertise, but I work across the full measurement ecosystem.

On this channel, you will find:

◾️ Deep dives on attribution, and measurement frameworks
◾️ Real-world case studies (anonymised) from finance and e-commerce
◾️ Strategic guidance on customer journey tracking
◾️ Conversations with marketing, CX, and data leaders

Whether you are a CMO struggling with attribution, a marketer drowning in data, or an analytics lead building frameworks, my channel is here to help you from measurement complexity to strategic clarity.