Hello and welcome to Account Management Skills!
Typically I get invited in by owners or leaders of creative agencies (PR, advertising, promotions, marketing, digital, performance, experiential etc) who are frustrated their client service team are not growing the existing client business and don't have client development plans in place.
I am also contacted by account managers in creative agencies who are struggling to get promoted to the next level, want to increase their confidence with the client but haven't receive any training or coaching in how to manage clients, grow business and develop their skills. They feel this is limiting their career progression.
I don’t suppose any of this sounds familiar? If so, come over to accountmanagementskills.com to take the client growth quiz and find out how you are doing with client development.
Account Management Skills
I recently chatted to Stacey Brown Randall about getting referrals without asking.
She has been teaching her referral generating techniques for over 10 years and has lots of experience helping businesses implement.
Are referrals coming organically or are you asking?
#referrals #agencyowners #accountmanagementskills #digitalagency #creativeagency #accountdirector
3 years ago | [YT] | 0
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Account Management Skills
Are you listening for what your client isn't saying?
I chatted with Vicky Janaway, Client Services Director from The Gate who reiterated the importance not only of active listening but listening for what's NOT being said.
If you haven't listened in to this chat and you're interested in what makes a great account team leader, Vicky shares:
* What her role entails as client relationship lead
* What it takes to be an excellent agency AM and account team lead
* Some tips for making the transition from AM to AD
* Why she follows the philosophy of Radical Candour when giving feedback to her team
#accountmanagementskills #leadership #leader #clientservice #agencyleadership
3 years ago (edited) | [YT] | 0
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Account Management Skills
How do you become more resilient and resourceful?
Agency account managers need to keep their cool when dealing with problems.
I recently had some training to help me with my own resilience called Quality of Mind.
It was unlike any other training I’d experienced. 🤯
Since then I’ve been pretty riveted by the principles behind Quality of Mind.
As a slow reader, I’ve even managed to read four books and watched two documentaries here on YouTube!
The principles are 'before psychology' and I think it could help those in agencies who are open to learning something new so I invited Piers Thurston to explain it in more detail.
3 years ago (edited) | [YT] | 0
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