what happens when a camera understands you.

Inside a Camera Lens Factory (No Narration)

I Visited a Chinese Camera Lens Factory and Saw Something I Didn’t Expect

The Leica M was just changed forever… and I think I like it.

the hasselblad from another timeline

These Lenses Were Designed For War, Now They Make Films.

Fujifilm GFX100RF: A Beautiful Contradiction.

How a $10,000 Luxury Camera Became E-Waste

The Nikon Zf - Weaponized Nostalgia.

This company is making medium formats most interesting lenses.

A Camera You Can Actually Buy Today.

when your photos suck.

The tiny lens that turns your videos into movies.

good luck buying this camera

when you take a film camera to another planet.

Hasselblad's $12,000 Digital "Film Camera".

Fuji’s hidden gem.

when hasselblad shows us the future.

Voigtlander has unleashed a demon.

the fuji x100v: a casualty of the chip crisis.

when fuji makes the best camera money can buy.

Less is more.

The best camera is the one grafted to your retinas

The coolest camera you've never heard of.

We need this camera now more than ever.

This lens gives you a glimpse into another world.

We need more lenses like this.

why a cool camera makes you a better photographer.

don't sleep on the original fuji x100.

This camera turns your photos into frames from a movie.

A legendary 90’s lens, reborn.

This small ring has changed photography forever.

I found $100,000 worth of cinema lenses at a thrift store.

The digital camera with no Autofocus.

The most beautiful camera ever made was built in 1956.

This is the lens I've been waiting for.

There is something special about this lens...

I Could Shoot a Feature Film With Just This Lens.

Leica M6

The 35mm Fuji X100v

If you REALLY want to be a photographer, THIS should be your first camera: The Fuji X100v.

You don’t need a RED to shoot youtube videos.

Contax G lenses on a Leica!

Stop using Black Promist filters and make your stuff actually look GOOD. Tiffen Glimmer Glass

Why you should buy the Leica M9 in 2045.

Why is no one talking about this lens? The Zeiss Touit 32mm 1.8

The Fuji 16mm f1.4: Fuji's most useful lens.

TTArtisan 50mm f0.95.

Why you SHOULD buy the Original Sony A7s in 2045.

Viltrox 23mm 1.4: THIRD PARTY AUTO FOCUS AT LAST!

The Camera That Will SAVE Photography.

FUJI X-T4 Hands On: The Return of the King

Fujifilm X100v: The Culmination of an Era.

$10,000 Worth of Awesome: The Fujifilm GFX100

Fuji X-T3: BYE BYE FULL FRAME.

MEDIUM FORMAT ANAMORPHIC: HASSELBLAD H6D 100c

CINEMATIC B-ROLL made EASY.

The 7Artisan's 28mm 1.4 Leica M-Mount. Is it BETTER than the LEICA version?

How to BUY your first FILM CAMERA.

Peripheral. A Short Film on Ground Glass.