Most businesses exist for the benefit of the business owner.
So you have a habit of talking about it in a form that's all about you and not your customer.
What I have found as someone that's been in this persuasion space for twelve years, is that the biggest shift you can make to elevate your sales, your marketing and your revenue, is to concentrate on your customer, the consumer.
And if your sole intention is to “Make Me Great”, me your client, you will radically change your business.
You've been selfish this whole time in your business, and I'm attempting to actually get you to recognize you have to put the needs and interests of your client first.
That's what "make me great" represents.
It's a complete 180 degree shift, which is actually very difficult to do because comprehension of it is one thing, but how to actually execute on it is the hard part.
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