James Hoffmann
Hi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little advisory work for startups too.
If you want to get in touch, drop me a line but please read these two things first:
1. I don't do paid reviews. I have a Patreon that helps me buy the products I want to review to prevent bias (then I give them away!)
2. I get a lot of email, so sadly I can't help with queries about which equipment you should buy.
TO GET IN TOUCH PLEASE REACH OUT VIA WEBSITE: www.jameshoffmann.co.uk/contact-me
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James Hoffmann
Please share your decaf results!
forms.gle/44iFdEfNPc4pnCUt5
We've made a form to submit your tasting experience. It's fairly in-depth, but you don't have to fill everything in if you don't want to - do please just share what you're happy to!
4 months ago | [YT] | 558
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James Hoffmann
The Decaf Project is well underway! The next video in the series will be out on Friday. If you are interested in joining the tasting still, then a few roasters worldwide have some stock left - but not much! www.thedecafproject.com/ for more info and to get in on this one-time-only experience...
5 months ago | [YT] | 578
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James Hoffmann
I was delighted to play a small part in this delightful video. If you're interested in cooking, the history of fine dining, molecular gastronomy, coffee, tea, recipe development, edible pond scum and more - then I strongly recommend checking it out. @ChrisYoungCooks is making incredible videos, so if you've any interest in food at all then subscribing is a very sensible thing to do.
7 months ago | [YT] | 528
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James Hoffmann
Live now on the second channel - @JamesHoffmannBonus - is a longer cut of the interview I did with Matthew Mills for the Celebrity Coffee video. We'll try and make sure longer cuts of interviews end up on this channel (after they go to Patreon first). That and other fun little bits too!
(Also - apologies for the auto focus issue on the camera point at me on this one - won't happen again!)
7 months ago | [YT] | 354
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James Hoffmann
STATE OF ESPRESSO 2024!
forms.gle/DPzyXcCJawoYyqbc8
If you make espresso, at home or at work, then I'd be incredibly grateful if you could share some information about how you're brewing coffee at the link above.
It's a quick survey, a couple of minutes max.
I last compiled this data in 2015, so it will be fascinating to see how things change. Please share if you can!
8 months ago (edited) | [YT] | 1,658
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James Hoffmann
We created a new (slightly absurd) coffee brand! Why would I do this? It was for this video, which I think offers some really interesting insights into how and why celebrities are jumping into coffee and who is really sourcing and roasting the coffee for them.
8 months ago | [YT] | 384
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James Hoffmann
Publishing this video last week was genuinely terrifying. It is our most ambitious, complex and weird video to date, and I've been relieved and delighted at how it's been received. Experimentation has always been really important to us, as is showcasing how wonderful and interesting coffee can be. This is a combination of those things, and making it allowed us to work with a tonne of super-talented people (check the description!). If you haven't seen it yet, then I hope you'll give it a watch!
11 months ago | [YT] | 2,826
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James Hoffmann
UPDATE: This has now been resolved and @hamesjoffmann has returned!
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I just wanted to write a quick update post about the Hames Joffmann channel. For those unfamiliar, it was a channel that recut and recomposed my videos delightfully and hilariously, and did so having asked and with my full permission. Recently, @YouTube removed the channel, citing a violation of its policy regarding impersonation. (Some people have asked if I had anything to do with the takedown - I did not.) The channel was clearly labelled as not being me, and they appealed against YouTube's decision. This was denied, and the channel was completely removed.
I contacted YouTube through my partner manager and through their support channels, explaining that they'd made a mistake and advocating for the channel's return. The response from YouTube kind of broke my brain.
I hope Hames has the masters and reuploads them to a new channel, but I'd understand if they didn't want to. It just seems very disappointing and also weird for YouTube to advocate taking legal action against them.
11 months ago (edited) | [YT] | 14,991
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James Hoffmann
I know it can be a challenge to choose a gift for the coffee person in your life, so I made this video to help you consider options at different price points for people who are on the beginner, intermediate, or serious-advanced-hobbyist paths of their coffee journey. I hope this comes in useful for Valentine's day, birthdays, or any gift-giving occasion you encounter.
1 year ago | [YT] | 270
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James Hoffmann
There's now a second channel! It is called @JamesHoffmannBonus and on it you'll find the full interview with Chris Hendon that we recorded for the video about grinding, static and spray bottles. If you have any interest in coffee science, then I promise it is worth your time. There's a few other videos on the second channel too, for you entertainment. I'm not going to make any promises about videos for this channel, but outtakes, longer cuts or interviews are the kind of things that will end up there.
1 year ago | [YT] | 410
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