Snuggle Puppy® was created in 1997 by a young breeder who originally was looking to help her litter of puppies’ transition to their new homes. She saw how effective Snuggle Puppy® was and decided to expand the line to help as many puppies as possible.

Through the years, Snuggle Puppy® has evolved and expanded its product line. Stronger stitching, new designs, better material, improved Real-Feel Heartbeats®, and longer-lasting heat packs are just a few of the improvements made over the past two decades. During this time, Snuggle Kitty was developed that has saved thousands of orphaned kittens lives, along with a line of plush dog toys, must-have products for new puppies, and more.

Today, Snuggle Puppy® has been approved for human use and all of the materials are 100% safe for both people and pets, a testament to the quality you receive when purchasing a Snuggle Puppy®.