The Birth Story of the BERNY Brand

In the early 1990s, Mr. Fred Chu was inspired by the elegance of Swiss watch shops during his visit to Bern, Switzerland. Impressed by the profound watchmaking heritage, he returned to China with a mission to elevate the country's watch industry.

In 1995, he founded BERNY in Shenzhen, honoring Switzerland's watchmaking legacy. Over three decades, BERNY has thrived under Mr. Chu's leadership, blending craftsmanship and innovation.

Recognized as a national high-tech enterprise, BERNY is a prominent brand in China's Time Valley. Mr. Chu's dedication was celebrated in 2017 for his pivotal role in advancing the Chinese watch industry.

Today, BERNY watches are renowned worldwide for their exquisite design and exceptional quality, beloved by discerning customers globally.


BERNY WATCH

From June 26 to June 28, the 31st China (Shenzhen) Watch Week & 2026 WINNOTIME successfully concluded in Shenzhen. Participating in this international event for the global watch industry was a rewarding experience.

In addition to showcasing our collections, BERNY's founder, Mr. Fred Chu, took the stage to deliver a keynote presentation. Furthermore, we are pleased to announce that BERNY was presented with the "Time Aesthetics Innovation Award". πŸ†πŸŽ‰

As inscribed on the trophy, "Time Proves Everything." We extend our gratitude to the organizers, our partners, and our customers for your support throughout this event. We look forward to continuing our work and seeing you again next year. πŸ₯‚

#bernywatches

5 days ago | [YT] | 32

BERNY WATCH

On June 26, 2026, the 31st China (Shenzhen) Watch Week & 2026 WINNOTIME officially opened at the Shenzhen Convention and Exhibition Center (Futian). Since its debut in 1990, the event has grown into one of China's most influential platforms for the watch industry, bringing together leading brands, professionals, and enthusiasts from around the world.

BERNY immediately captured visitors' attention with its vibrant BERNY Teal exhibition booth. Featuring an open, contemporary design, the pavilion stood out from the surrounding displays with its fresh visual identity, reflecting the brand's youthful spirit, confidence, and commitment to innovation. Throughout the exhibition, the booth welcomed a steady stream of visitors, buyers, and industry professionals.

Beyond its distinctive design, BERNY showcased a comprehensive lineup of timepieces, ranging from its proven best-selling collections to newly released models and exclusive previews of upcoming watches. Together, these collections demonstrated the brand's ability to combine dependable craftsmanship with forward-looking design.

The enthusiastic response throughout the exhibition marked another important milestone in BERNY's journey toward becoming a younger, more globally recognized watch brand while showcasing the creativity and growing strength of Chinese watchmaking on the international stage.

2 weeks ago (edited) | [YT] | 20

BERNY WATCH

Iconic color. Transparent craftsmanship. Every detail visible through that stunning turquoise dial.

Discover more β†’ www.bernywatch.com/pages/new-arrival

#PersonalStyle #BoldWatch #ColorfulTimepiece #BERNY

6 months ago | [YT] | 68

BERNY WATCH

πŸš€ NEW ARRIVAL ALERT: The AM198M is here. Our latest skeleton dial automatic watch combines cutting-edge design with mechanical tradition. Don't miss this release.
Full details here β†’ www.bernywatch.com/pages/new-arrival

#AutomaticWatch #BERNY #Horology #SportsWatch #JapaneseMovement #WatchOfTheDay AffordableLuxury #WatchDeals #MechanicalWatch #ValueWatch

6 months ago | [YT] | 50

BERNY WATCH

Which strap color looks best on our new arrival?

7 months ago | [YT] | 20

BERNY WATCH

Visual Vote: Which color strap should we pair with the new BERNY?

7 months ago | [YT] | 15

BERNY WATCH

Dear BERNY Watch Enthusiasts,

We have noticed that recently, some dishonest individuals have been using our original materials and selling counterfeit BERNY watches at very low prices. This not only infringes on our intellectual property rights but also deceives and disrespects consumers who love watches. In order to protect your property and rights, we urgently remind you:

On the AliExpress platform, we have only authorized the following three official stores:
BERNY Official Store
BERNY Watch Store
BERNY Womens Watches Store

Please make sure to only purchase from the above stores. Any store not authorized by BERNY is a counterfeit store. When making a purchase, please carefully check the store name to avoid falling victim to fraud.

We sincerely request that you help us share this message so that more people are informed about the situation and join us in resisting counterfeit products, thereby protecting consumers' rights.

Thank you for your support and cooperation. Let’s work together to maintain a fair and trustworthy shopping environment.

Best regards,

The BERNY Brand Team

1 year ago (edited) | [YT] | 13

BERNY WATCH

Unveiling the BERNY 2024 Compressor Diver Watch - AM1970M: 20ATM Diver Watch with Super Luminous Features and Fluoroelastomer Strap!

1 year ago | [YT] | 4

BERNY WATCH

BERNY 2024 New Original Design Mechanical Watch!

2 years ago | [YT] | 7