heyDominik

I had a Reel get 3,000 views last month. Total floperoo.

Made $1,800 from it.


Same month, 13k views on another one → $10,500.

Meanwhile I've talked to so many people with 500k views who can't sell a $27 ebook.


The difference isn't luck. It's knowing what game you're playing at each stage. After all, you wouldn't hang pictures before the wall is up. Cause it doesn't work.


Here's a quick breakdown on what to focus on when (let me know if I should create an in-depth video about this with examples, etc):


0-500 views:
Stop trying to go viral. The algorithm needs data. You probably need practice. Where to point the cam. What about lighting? Think: do people recognize I'm serious, or just a random low quality content creator?


500-2k views:
Research your industry obsessively. Know what's hot, who's hot and find a gap you can fill to stand out. (I just hosted a private zoom workshop where I talked about this - it's online for 48 more hours here on this channel before I take it off)

Then, focus 85% of your energy on hooks and get that skip rate down. This is the only way to grow fast.


2k-10k views:
Start moving traffic to your email list. Not just for safety, but also infinitely make people engage with you more by sending them super valuable emails.

Instagram doesn't pay you, your email list does.

10k-50k views:

Double down on what's working. Analyze all the data to build your 100k roadmap. You already got all the data to unlock it.

Build an offer worth $2k+, not a $27 ebook and scale to $50k+ months. I'll have more content about this and emails, etc on my second, business focused channel soon.

Which stage are you at right now


(Btw, if you want help installing this whole system for you, Cohort 8 starts Jan 15. Check my latest live to learn more)

6 days ago | [YT] | 39

heyDominik

This year's gonna be the turning point for a lot of creators and businesses.

Lots of untapped opportunities and the game shifting like we've never seen it before.

Because you're my best invisible internet friends, I want you to arm you with everything you need to succeed to build your personal brand sustainably in the next months.

Hosting a live workshop next Wednesday. Capped at 500 spots.

You won't look at the game the same afterwards anymore. I'll show you the whole system.

Get your free spot here: heydominik.com/workshop?community=ws0101

We're limited to 500 seats by Zoom. Last time we actually hit capacity, so make sure to save your spot now!

PS: Happy New Year. Been lying with 104 for the past 4 days. Almost ended up in the hospital. Hope the holidays were better for you.

2 weeks ago | [YT] | 33

heyDominik

AI broke something fundamental for creators. And most don't realize it.

It's not about fake content flooding the internet.
It's how people consume now.


Every piece of content gets filtered through "Is this even real?". You're under general suspicion. Phony until proven otherwise.

Doesn't matter that you're legit.


People scroll faster. Trust slower. Engage less publicly. Likes used to be reflexes. Now they're weighted decisions. You don't want to be someone that publicly likes a low effort AI post, do you?


The creators who get this are shifting their entire approach. Less chasing reach.

More building trust over time. Interesting times are ahead of us, my friends.

1 month ago | [YT] | 37

heyDominik

Instagram growth (any short-form content) isn't about luck. It's about fixing these 8 things:

Audience: Nobody cares about you. Make your content ONLY about them,
Hook: You have 0.5s. Not 3. They need to instantly get it's about THEIR needs.
Consistency: NOT "post every day". Consistent quality that sets you apart.
Signature Content: Random content builds viewers. Signature content builds buyers.
Analytics: Stop being emotional and accept your content sucks, based on data.
Content Quality: Good lighting, set-design and fonts styles that look clean
Community: Reply to every single comment. They will remember.
Patience: accept it will take a while until things catch up. You are not entitled to anything.

Bonus tip: stop with the AI generated content crap. the bubble is about to burst

1 month ago | [YT] | 68

heyDominik

Hosting a live workshop this Thursday.

The Instagram content game has shifted, and the strategies that worked 12 months ago, simply don't hit it anymore.

In this free live workshop I'll show you my latest insights and the data-driven strategy that sets you up for 2026.

Real data.
Real examples.
Real breakdowns.

Not the generic crap you get anywhere else. I've helped clients gain over 5M followers in the past 2 years, and I'm willing to share you what actually moves the needle.

Get your free seat here: heydominik.com/workshop?community=ws2411

We're limited to 500 seats by Zoom. Last time we actually hit capacity, so make sure to save your spot now!

1 month ago | [YT] | 22

heyDominik

Most creators never think about WHERE they position their camera.

Below eye level = Professional, authoritative, expert vibes
(Use for: tutorials, educational content, "serious" topics)

Above eye level = Intimate, relatable, friend vibes
(Use for: vlogs, personal stories, casual chats)

The secret? CONTRAST. Mix both to keep people engaged.

Been doing this for 8 years. Still works every time.

2 months ago | [YT] | 51

heyDominik

Repost your content like this to get 100x more Views on Instagram 👇

Most Instagram creators struggle with creating NEW content every single week. They don't realize they're sitting on goldmines.

Here's the play:

- Take a video from 2-3 months ago
- Change ONLY the hook (3 variations)
- Post as trial reels
- Let algorithm pick the winner
- Post to main feed
- Literally REPOST one video without changing a thing additionally.

You just got 5 posts from 1 idea. Zero extra filming.

On average my clients get 3x the engagement with 80% less work.

2 months ago | [YT] | 36

heyDominik

Do you add TEXT to your hooks at the very start, or later?

2 months ago | [YT] | 21

heyDominik

Your short-form content is dying in the first 0.5 seconds (and you don't even know it).

Most creators think they have 3-5 seconds to hook viewers. You don't.

Your brain processes visual information in 0.5 seconds. That's how long viewers give you before they scroll.

Here's what's actually happening:

When Instagram shows your reel to strangers, you're competing with:

- Their favorite creator (who they already trust)
- Ryan Trahan's latest banger
- That dancing chicken video
- Infrabren
- Literally everything else

And these strangers? They don't know you. They don't care about you. They hate you.

Their brain is in dopamine-seeking mode, and you have half a second to interrupt that scroll.


I recently analyzed 20+ hooks inside my mentorship:

Every single one had cool content AFTER the hook. Great storytelling. Solid retention. Valuable insights.


But they lost 60-70% of viewers in the first 3 seconds.

Why?

Because the first frame looked like this:
❌ Only their face without text (strangers don't know them)
❌ No text overlay (no instant clarity)
❌ "Let me tell you something..." (who are you?)
❌ Confusing visuals (too much happening)

What actually works:


✅ Text overlay at 0.0 seconds (not 2 seconds, not 1 second - ZERO)
✅ Instant clarity: viewer knows EXACTLY who this is for
✅ Curiosity gap: specific enough to trigger interest
✅ Visual hierarchy: one clear focal point


Example of BAD hook (recipe creator):
"Today I'm going to show you how to make something amazing..."

Example of GOOD hook (same creator):
"Home cooks: stop wasting $200/month on groceries you throw away"

See the difference?
The second one immediately tells you:

- Who it's for (home cooks, not professional chefs)
- What pain it solves (wasting money on groceries)
- Creates curiosity (wait, I'm wasting $200?)

The best creators spend 80% of the editing (and scripting) on the hook.

2 months ago | [YT] | 35

heyDominik

People are always looking for “the fastest way to grow on Instagram.”
But the real one feels slower at first — until it suddenly 10×’s your reach overnight.

I analyzed hundreds of creators under 10k… and what I found will make you rethink everything. 👇

2 months ago | [YT] | 9