The Hook Man - Invidious

The Hook Man

Up City is a live songwriting lab where artists bring unfinished hooks, choruses, and melodies — and we turn them into moments that stick. 🎯

With over 25 years of professional songwriting and creative development experience, The Hook Man works with artists in real time to strengthen melodies, sharpen lyrics, and find the emotional center of a song. This is live song finishing — the first platform of its kind.

Free live sessions stream every day at 5PM MST on TikTok Live. Each month, one independent artist also receives a fully written and produced song at no cost through the Song Drop program.

For artists ready to go deeper: Virtual Hook Sessions, Hook Polish, In-Studio Sessions, and Full Song Commissions are available — no AI, ever, in any live, virtual, or in-studio session. 🎥

“Built for the artist I was, by the artist I am now.” - The Hook Man

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4:13

Foolish — Song Giveaway | Up City Hook Man (R&B Club Anthem)

The Hook Man

Shared 5 days ago

50 views

1:49:07

Songwriters The Difference Is I Do It For You Live. - UP CITY LIVE STREAM (EP 16)

The Hook Man

Shared 1 month ago

5 views

1:07:00

I Built 2 choruses Live in 10 Minutes — Here's How I Do It - UP CITY LIVE STREAM (EP 15)

The Hook Man

Shared 1 month ago

2 views

1:33:05

I'm Not a Songwriter For You. I'm an Artist Developer. - UP CITY LIVE STREAM (EP 14)

The Hook Man

Shared 1 month ago

2 views

36:14

Why Prince Changed His Name: A Lesson for Every Songwriter - UP CITY LIVE STREAM (EP 13)

The Hook Man

Shared 1 month ago

2 views

54:03

Melody vs. Lyrics: I Broke Down My Own Songwriting Live - UP CITY LIVE STREAM (EP 12)

The Hook Man

Shared 1 month ago

5 views

1:00:03

Your Lyrics Might Already Be Perfect. It's How You Say Them. - UP CITY LIVE STREAM (EP 11)

The Hook Man

Shared 1 month ago

3 views

42:26

Artists Don't Need More Critique. They Need the Hook - UP CITY LIVE STREAM (EP 10)

The Hook Man

Shared 1 month ago

2 views

1:16:55

Record Labels Sign Young Songwriters For One Ugly Reason - UP CITY LIVE STREAM (EP 09)

The Hook Man

Shared 1 month ago

14 views

1:27:54

You're Not Stuck. You've Outgrown Your Sound - UP CITY LIVE STREAM (EP 08)

The Hook Man

Shared 1 month ago

5 views

1:33:25

You Haven't Met Yourself! A Songwriter's Story - UP CITY LIVE STREAM (EP 07)

The Hook Man

Shared 1 month ago

6 views

48:11

A Songwriter Reads His Teenage Lyrics for the First Time - UP CITY LIVE STREAM (EP 06)

The Hook Man

Shared 1 month ago

2 views

1:56:58

A Songwriter Explains Why Repetition Is Brainwashing - UP CITY LIVE STREAM (EP 05)

The Hook Man

Shared 1 month ago

6 views

1:22:02

I never expected this!? Songwriter Went Viral Mid-Livestream - UP CITY LIVE STREAM (EP 04)

The Hook Man

Shared 1 month ago

2 views

1:02:53

My Brother Named This Platform. Then He Passed. How Up City Really Began (Ep. 3)

The Hook Man

Shared 1 month ago

6 views

34:16

You Don't Even Know What You Actually Want — Songwriting, Writer's Block & Self-Discovery (Ep. 2)

The Hook Man

Shared 1 month ago

7 views

48:10

The Internet Critiques. I Finish Songs. Here's How.

The Hook Man

Shared 1 month ago

12 views