IntAct is a pioneering research initiative focused on the behavioural aspects of data privacy. We are the outcome of a shared vision between behavioural science specialists, the Busara Center for Behavioral Economics, and the Centre for Social and Behaviour Change (CSBC) with support from Omidyar Network India and Omidyar Network. Our aim is to understand behavioural factors that will help build a stronger data privacy environment in India and Kenya using laboratory tests and in-field experiments.