About Fundamental
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Founded in 2012, FUNDAMENTAL is a Hong Kong-based creative studio with the vision to “create a piece of time”, meaning to create designs today that will become classics in the future.
We believe that visual communication is capable of delivering a message to the audience with a profound and lasting impact. That’s why we offer a wide variety of services including packaging design, publication design, brand and event identity design and illustration, social media and marketing materials.
A great design is one that communicates well. We focus on every detail in visual communication even from the production process, because this is FUNDAMENTAL to us.


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