Hey SHEROES, I’m Lorraine.

I’ve spent 25 years in the beauty industry, and if there’s one thing I know for sure, it’s this: the real magic of skin care happens behind the counter.

This channel is a cozy, honest space for beauty pros, retail teams, and skincare lovers who want the real conversations we have on the floor....the ones training manuals never cover.

Here, we talk about customer behavior, how staff choose what to recommend, why some products fly off the shelf, routine realism, and the side of beauty that rarely gets a spotlight.

If you’ve ever felt unseen, undervalued, or a little misunderstood in this industry… you’re going to feel at home here.

Because behind the counter? We see everything.

And there’s so much wisdom there.

This is a calm, thoughtful space where your experience matters… and where beauty finally gets talked about the way we actually live it.

Welcome to SHERONIMO.

Settle in and stay awhile.

#sheronimomedia