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Real Deal Fundraising with Jessica Cloud, CFRE
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Welcome to Real Deal Fundraising, where you can always find effective resources and inspiration for fundraising professionals! I've worked in nonprofit fundraising for more than 20 years, mostly in higher education. I've held my Certified Fundraising Executive (CFRE) designation since 2013. My goal is to share practical tactics and training information for you to grow your career in fundraising and best serve the organizations where you are employed.


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4:44

#onthisday The CFRE Exam #fundraising #majorgifttok #nonprofitsoftiktok #nonprofits

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 days ago

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24:01

Build a Monthly Giving Program: The “E” in THRIVE (Evergreen Giving)

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 4 days ago

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21:05

2026 Social Impact Staff Retention Study: Why Nonprofit Turnover Is a Board & Revenue Problem

Real Deal Fundraising with Jessica Cloud, CFRE

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29:24

Hope-Based Giving: Simple Planned Giving for Small Nonprofits

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 month ago

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7:11

How to become a Certified Fundraising Executive #fundraising #majorgifttok #nonprofitsoftiktok

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 month ago

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3:28

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

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25:42

Fundraising Friday: Giving USA 2025: $617B in Giving, Mega-Donors, & Why Planned Giving Matters

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 month ago

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3:50

#onthisday CFRE things… #fundraising #majorgifttok #nonprofitsoftiktok #nonprofits

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 months ago

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26:13

How to Identify & Cultivate Major Gift Donors (and Get Your Board to Help)

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 months ago

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27:16

Diversify Your Nonprofit Revenue with the THRIVE Model

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 months ago

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25:27

Building Fundraising Confidence

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 months ago

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24:19

Building a Nonprofit Board You Love to Work With

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 months ago

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20:17

Mobilizing Your Nonprofit Board for Fundraising Success

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 2 months ago

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4:55

You've probably heard of the three W's: worker bees, window dressing, and wealth

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 3 months ago

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4:25

The 3 things you should be doing now to close the fiscal year strong (plus a bonus tip!) #fundr

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 3 months ago

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16:18

Fundraising Fix Friday: Shift Scarcity Mindset

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 3 months ago

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5:52

14 ideas for on-going donor engagement DM me if you need help with your fundraising strategy

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 4 months ago

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3:37

How I became an evidenced based fundraiser OR how not to be a chicken little in fundraising #fu

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 4 months ago

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3:03

If you need help getting your board on board with fundraising, let’s chat! Sign up for a Board

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 4 months ago

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3:57

Making a higher ed annua giving program POP! #fundraising #nonprofits #nonprofitsoftiktok #high

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 4 months ago

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3:16

Fundraising is more than just asking. Asking is only 5% of the donor cycle. #fundraising #nonpr

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 4 months ago

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3:12

The Power of a strong data request template #fundraising #nonprofitsoftiktok #highereducation #

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 5 months ago

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4:52

Disaster preparedness at nonprofits #fundraising #nonprofitsoftiktok #highereducation #nonprofi

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 5 months ago

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3:02

Cleaning out my drafts.. #fundraising #nonprofits #majorgifttok #nonprofitsoftiktok #highereduc

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 5 months ago

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3:19

Portfolio management #fundraising #nonprofitsoftiktok #highereducation #nonprofits #majorgiftto

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 5 months ago

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3:45

Message Vehicles Prospects Partners Plan. Sadler #fundraising #nonprofits #majorgifttok #nonpro

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 5 months ago

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3:11

Get ready for #fundraising #nonprofitsoftiktok #highereducation #nonprofits #majorgifttok

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 5 months ago

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3:15

How to set goals and play to your strengths in #fundraising #nonprofitsoftiktok #highereducatio

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 11 months ago

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5:00

#onthisday 7 ways to practice making a fundraising ask #fundraising #nonprofits #highereducatio

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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6:47

Direct Mail statistics #onthisday #fundraising #nonprofits #highereducation #nonprofitsoftiktok

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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4:05

Fundraising Etiquette #fundraising #nonprofits #highereducation #nonprofitsoftiktok #majorgiftt

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:21

Board fundraising menu - the entrees! Get your free downloadable fundraising menu at the 🔗 🌳

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:55

Make it easy for board members to engage in fundraising with my free resource! #fundraising #no

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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11:33

Board Fundraising Menu Full Video

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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4:13

Board Fundraising Menu Part 3/3: Desserts Download your free copy of the board fundraising menu

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:21

DIY floral centerpieces for events: composing your arrangements #fundraising #nonprofits #highe

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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4:29

Stewardship of LGBTQ+ donors #fundraising #nonprofits #highereducation #nonprofitsoftiktok #maj

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:18

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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6:29

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:12

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:10

Q4: philanthropy calendar themes #fundraising #nonprofits #highereducation #nonprofitsoftiktok

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:12

Visit the 🔗 🌳 in my bio to download your free Philanthropy Calendar guide today. #fundraising

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:24

Part 5/6: what #nonprofit fundraisers can learn from #withlovemeghan on #netflix #fundraising #

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:12

Get your Year Round Philanthropy Calendar free now: visit the 🔗 🌳 in my bio to grab the 46 da

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:06

Visit the 🔗 🌳 in my profile bio to read my latest blog post on this topic. Or visit REAL DEAL

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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4:17

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:36

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

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5:40

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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6:20

#onthisday

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:23

Know your APCs… #fundraising #nonprofits #highereducation #nonprofitsoftiktok #majorgifttok #no

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:07

DIY donor research #fundraising #nonprofits #highereducation #nonprofitsoftiktok #majorgifttok

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

4 views

3:18

How to get a discovery visit (standard best practice version) #fundraising #nonprofits #highere

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:15

Stewardship ideas for #valentinesday #fundraising #nonprofits #highereducation #nonprofitsoftik

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:22

👑 Great books for new fundraisers or new nonprofit staff to read…. #bookrecommendations #nonpr

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:35

Part 5: steps 4-8 of 8 to launch your recurring gift program #recurringgift #nonprofit #fundrai

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:23

#Fundraisers can save time by being content creators (no, really) #projectmanagement #fundraisi

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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3:31

Time Management Tactics for Nonprofit Fundraising (part 3) #fundraising #nonprofits #highereduc

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

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8:52

The Power of Projections

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

23 views

3:14

#greenscreen #fundraising Goals and Projections are not the same…but you need both. #nonprofits

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

11 views

4:39

6 Ways to Show Gratitude to Donors in the New Year

Real Deal Fundraising with Jessica Cloud, CFRE

Shared 1 year ago

12 views

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