This channel focuses on marketing insights and related content. A focus of the channel, which reflects my academic research, is how stories impact human beings in consumption contexts, but also in business and society on a larger scale. I hope the content will help you expand your marketing knowledge and support you in your marketing decisions.
I graduated from the University of Vienna (Austria) with a PhD in Management (focus area: Marketing). My research interests include storytelling, franchising, advertising, and consumer behavior in general. My research has been published in peer-reviewed journals and I have years of experience teaching at the university level.
If you find this content to be useful, consider subscribing.
Matthias Glaser
Shared 1 month ago
13 views
Shared 2 months ago
18 views
Shared 3 months ago
24 views
Shared 3 months ago
9 views
Shared 3 months ago
2 views
Shared 3 months ago
22 views
Shared 5 months ago
154 views
Shared 6 months ago
71 views
Marketing Introduction: The Science and Art of Marketing (course "Marketing Fundamentals": Module 1)
Shared 9 months ago
155 views
Shared 1 year ago
130 views
Shared 1 year ago
70 views
Shared 1 year ago
225 views
Shared 1 year ago
83 views
Shared 1 year ago
707 views
Shared 1 year ago
346 views
Shared 1 year ago
42 views
Shared 2 years ago
155 views
Shared 2 years ago
153 views
Shared 2 years ago
129 views
Shared 2 years ago
69 views
Shared 2 years ago
92 views
Shared 2 years ago
121 views
Shared 2 years ago
118 views
Shared 2 years ago
198 views
Shared 2 years ago
783 views
Shared 2 years ago
122 views
Shared 2 years ago
132 views
Shared 2 years ago
256 views
Shared 2 years ago
549 views
Shared 3 years ago
50 views
Shared 3 years ago
105 views
Shared 3 years ago
312 views
Shared 3 years ago
280 views
