Cassey Ho is a Designer and Creator whose mission is to inspire joy and solve problems through innovative product design. With over 20M followers and over 6B views, Cassey has nurtured a community who has watched her build her two brands from scratch. It all started with Blogilates, which began with one Pilates video posted to YouTube in 2009, that eventually turned into a worldwide fitness movement inspiring young women to gain confidence through her fun workouts. In 2016, Cassey launched POPFLEX, an active apparel brand, which highlights her creativity as a designer. Because every single product is developed with so much thoughtfulness, her designs have not only gone viral, they've been granted patents, and have even been seen on celebrities such as Taylor Swift, Lizzo and JVN! In 2025, Cassey launched her second apparel brand, Blogilates, designed exclusively for Target, featuring romantic activewear at affordable prices.
Cassey Ho
300 Beardsley Lane
Ste C101
Austin, TX 78746
blogilates
Literally as surprised as you are. Happy early black fri I guess! HERE GO: bit.ly/3Ku6jZ0
2 weeks ago | [YT] | 2,684
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blogilates
And we’re live! bit.ly/3Ku6jZ0
2 weeks ago | [YT] | 6,079
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blogilates
A new frontier: Popflex Denim.
What started as tough workwear for miners and cowboys has now turned into a universally loved closet essential.
However, there was always one thing I didn’t love about my jeans: they were never comfortable enough. In fact, that line in my poem “my body broke the rules” is about how I wasn’t ever able to fit into jeans until I was 12. I grew up chubby, and not only did the girls in the locker room make sure I knew that, so did every jean in every department store.
So, 3 years ago, I asked myself: how do I bring the mobility and flexibility of activewear into denim? I felt like it was my duty to make jeans as comfortable as leggings.
Today I am so proud to introduce you to @popflexactive Denim - jeans so stretchy you could do the splits in them! With (real) deep pockets, a heart shaped seam to lift your backside, a subtle V waistline to hourglass your silhouette, and the perfect construction to create a leg lengthening effect, these will finally be the pair of jeans you won’t want to take off.
You can see the whole collection here: bit.ly/4nXjHXj
❤️ Cassey
4 weeks ago | [YT] | 19,088
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blogilates
The amount of times I’ve heard: “I’m so SICK of dropped shoulders!”
“I hate batwing!”
“Stop it with the baggy!!!”
Like I hear you and I’ve been wErKiNg oN iT.
Today I’m happy to present to you a new fitted, ultra snatching silhouette in the @popflexactive Corset Zip Jacket.
You can get yours here: bit.ly/428N4Om Hope it satisfies what you’re been looking for.
❤️ Cassey
PS: I sized down to an XS for a super snatched look but if you still wanna wear long sleeves under this then you can get your regular size.
1 month ago | [YT] | 3,638
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blogilates
When athleisure was born in the 2010s, we wore joggers.
In 2020, comfort was 🗝️ and we went a liiiiittle baggier.
Now in 2025, all the girlies are wearing super wide, baggy sweatpants.
I don’t think this trend is a coincidence, but actually a cultural shift! When I started designing the new @popflexactive Superwide Sweatpants, it was this theory that inspired the dramatically wide leg. And that’s not even my favorite part! It’s how STRETCHY they are.
These come in sizes XXS-3X with extra petite to extra tall inseams! You can grab a pair here: bit.ly/4h5A5Dc
Okay now tell me: Which sweatpant era is your favorite?
❤️Cassey
1 month ago (edited) | [YT] | 3,189
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blogilates
Wanna know why the bomber jacket is called a “bomber jacket”?
Turns out the reason dates alllllll the way back to when flight jackets were first invented to keep pilots warm during WWI and WWII air missions.
They became iconic in fashion because of the way they bent gender norms… but that doesn’t mean we couldn’t add our own feminine touch.
This is the @popflexactive Cloud Bomber Jacket! I’m 5’ 5" and wearing size s/m but it comes in xxs/xs to 3x/4x! You can grab yours here: bit.ly/46Hjml1
Hope you enjoyed today’s history lesson!
❤️Cassey
2 months ago | [YT] | 3,263
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blogilates
Q: What do you get when you combine …?
✨Foldover waistband
✨Soft, stretchy, squat-proof fabric
✨High slit
✨Mermaid hem
A: The @popflexactive Foldover Mermaid Maxi Skirt! Why? Because it’s pretty and I felt like it. 🧜♀️ I’m wearing size small in the regular length (there’s petite, regular, and tall). I’m 5’5"! You can grab yours here: bit.ly/47Q4umt
Hope you lurveee!
❤️Cassey
2 months ago | [YT] | 5,962
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blogilates
I’ve lived my whole life with a “flat” butt and even when I was squatting HUNDREDS of pounds in my heavy lifting / bikini fitness competition phase, all I ever achieved was a little teeny smidgen of a lift. But no volume. Body shape is heavily influenced by genetics…but you know what can also influence a lil shapeage? The clothes you wear.
I’m excited to share that in granting a very specific request we not only developed a volleyball short, we also ended up making the bootiest short of all our booty shorts!!!
Introducing the @popflexactive contour booty short! I’m 5’5” wearing S. It comes in 5 colors in XXS-3X! You can grab a pair here: bit.ly/41sLTZL
If you’re looking for more coverage check out the “midi” or “biker” short on the website!
❤️Cassey
2 months ago | [YT] | 4,300
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blogilates
Ok fellow romper types this is a safe space. I’m so excited to share with you the @popflexactive Go with the Flow Romper! Guys it’s so comfy and so snatchy. I love it so much. I am 5’5” wearing xs because I wanted shorter and snatchier but I’m normally a small. So size down if that’s your vibe.
You can get yours here: bit.ly/3JYpNIu
HOPE U LOVE IT TOO.
❤️Cassey
2 months ago | [YT] | 5,080
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blogilates
I’ve been keeping a secret…
This is the first product I couldn’t personally test myself but I’m so happy with how it turned out. 🤗
Thank you to all the pregnant fit models who tested this style with us over the past 2 years (including my own lil sis) to create the ultimate… @popflexactive Foldover Maternity Legging! You can grab a pair here: bit.ly/48b2IMJ
I hope you love the soft, stretchy foldover waistband that was totally inspired by foldover yoga pants from the 2000s. Wear them pulled up over your belly or folded under… whatever feels best on that beautiful bump!
❤️Cassey
2 months ago | [YT] | 11,196
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