Espicopink: Embrace Yourself Completely

Love yourself inside out #TheBraMatters #EspicopinkWoman

It all began with a bra and a dream to go beyond — beyond limited choices, beyond conventional norms. Founded in 1960, Espicopink embarked on a mission to redefine the intimate wear shopping experience for women, including those in Pakistan. Our vision was to empower women to shop for lingerie freely and without inhibition.

Espicopink has witnessed the transformative power of its mission, helping women globally, including in Pakistan, break stereotypes and embrace their individuality. Today, Espicopink continues to innovate, bridging the gap between online and offline shopping experiences. Our new product launches guided by a diverse team of global designers, cater to every body type and age, infusing each piece with surprise and delight.

At the core of Espicopink’s philosophy lies the joy of unexpected beauty. Join our community of 1 million women and counting, celebrating diversity.