The "How Do They Know" show from journalists Adam Cole and Joss Fong.

You may have seen our work with Vox, NPR's Skunk Bear, and Netflix "Explained". Now we've left those jobs and work directly for you. These are our principles:

Curiosity-driven: We are not searching for evidence to support a position that we've already chosen. We are here to understand what it takes to answer interesting questions and to help you navigate what we know so far.

Primary sources: We read all of the research that we cover, and we interview those involved in that work (Researchers: please answer our emails!)

Accountability: In the case of any factual errors, we will post corrections directly under the relevant video that explain what we got wrong.

Independence: Outside of shorts, we will not accept offers for spon-con/native advertising, in which the video itself exists to serve the sponsor. The ad read is the only part of the video that sponsors review.

To support this project, find us on Patreon.