Home of DealerHero Peer Groups & 20 Groups. Herohub partners with OEMs and Dealers to empower dealer networks, remove channel conflicts and enable dealers to become local heroes.

The group moderator, Jared Burt has over 25 years experience in the powersports industry as dealership owner/operator and in leadership roles at a powersports OEM. Jared earned a Masters in Business Administration (MBA) from Brigham Young University but says most of what he learned about business fundamentals comes from his days working in the parts department of his family’s farm equipment dealership as a child. Jared is the founder and CEO of Herohub, a professional services and digital solutions company (herohub.com) and investor in Tufr Tech, a vehicle facial recognition security business.


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