Storyteller Bill Baker

Bringing the Power of Storytelling to Business

Since Bill first learned to talk, he’s been telling stories: to grandparents, teachers, that nice lady at the grocery store…anyone who would listen. This penchant for storytelling continued into his career as Bill started using storytelling in his work as a strategic planner. In 2010, Bill founded BB&Co Strategic Storytelling, to help businesses, brands and leaders leverage the power of storytelling to bring more meaning and focus to their work and their workforce. Clients include GE, Coca-Cola, Relais & Châteaux, Prudential, Cisco, CPA Canada, Pfizer, Dell, University of British Columbia, and Royal Botanical Gardens.

Before starting BB&Co, Bill spent 18 years working in NYC and Vancouver for multinational ad agencies such as Grey, Saatchi & Saatchi, and DDB. He is an avid blogger, trainer, and in-demand speaker, helping audiences all over the world understand the fundamentals of effective storytelling and how to put them to work.