CovetedConsultant

What I thought would be a simple Twitter bio update...

Turned into a two hour project.

Here's what "updating a bio" actually required:

↳ Editing the product
↳ New landing page design
↳ Platform alignment across Twitter, LinkedIn, website
↳ Image creation and redesign
↳ Re-aligning the message

The real challenge wasn't technical.

It was maintaining my clarity while bouncing between:
• Macro thinking (who am I serving?)
• Micro execution (why won't Canva cooperate?)

Every "pivot" requires systematic rebuilding across all touchpoints.

This is what I call "Infrastructure Burden."

It's the cognitive weight of ensuring everything aligns when you make a strategic business change.

Most solo-consultants underestimate this load. They think "I'll just update my positioning" and then get overwhelmed when it requires rebuilding everything.

The solution isn't avoiding strategic changes.

It's:
1. Recognizing that infrastructure work IS the essential work
2. Slowing down to do that work right the first time so you don't have to redo it later

When you build systematically, each piece supports the others instead of creating more context switching.

Question for fellow consultants: What "simple update" turned into a complete infrastructure rebuild for you?

3 weeks ago | [YT] | 2

CovetedConsultant

I have at least two B2B experts in my coaching community who make over $500k a year in revenue.

These are smart people. (Perhaps you expected that?)

And they are driven WAY more by fundamentals than hacks or tricks (did you expect THAT?)


We put a lot of attention on where to maximize their time.
We don't guess or pontificate, we plan it out.

In fact, they have asked me to formalize the planning process.

.Plan for the year.
..Goals for the quarter.
...Metrics for the month.
....Accountability for the week.

This creates a very simple daily rhythm to follow.

The gif below shows some of the updates I'm making to the planner.

Do you use something like this?

1 year ago | [YT] | 8

CovetedConsultant

Quiz: What can you do to promise results to clients?




A) Turn your process into a circus act, complete with acrobats and clowns. [flips are cool!]



B) Hire a team of mind readers who can predict the future and measure results without any effort.



C) By watching this video - https://youtu.be/bAUKSDJONGw?si=h95Wm...



I know options A and B sound tempting, but trust me, they won't help you (or your client) achieve results. 😀



To get the full details and discover the correct answer, I highly recommend you watch today's YouTube video.



Can't do a backflip,
Alzay Calhoun

1 year ago | [YT] | 0

CovetedConsultant

Look mom! I've been quoted in Entrepreneur.com! I would like to thank the academy, my wife, and the last 10+ years of hard work!


Seriously, I'm humbled that anyone cares about what I have to say. The article helps small business owners protect/leverage their time. I hope you find it useful - www.entrepreneur.com/article/400559

3 years ago | [YT] | 24

CovetedConsultant

How many emails are in your inbox?
Today I have 33 - that is a LOT for me. 😮

4 years ago (edited) | [YT] | 4

CovetedConsultant

Simone Biles just taught us all a very valuable lesson about stress. Enjoy the video. Take of yourself.

4 years ago | [YT] | 0

CovetedConsultant

I saw this today and found it true. It doesn't matter if you are "selling" or "communicating".
Would you add any additional criteria to this test?

4 years ago | [YT] | 13

CovetedConsultant

I'm going to create a paid training on How to Get Clients. Where should I focus?

4 years ago | [YT] | 8

CovetedConsultant

How will you grow your business in the next 12 months? With "clients" or "courses"?

4 years ago | [YT] | 1

CovetedConsultant

Are you interested in an "accountability partner" to keep you on track as you grow your business?

4 years ago | [YT] | 4