What I thought would be a simple Twitter bio update...
Turned into a two hour project.
Here's what "updating a bio" actually required:
↳ Editing the product ↳ New landing page design ↳ Platform alignment across Twitter, LinkedIn, website ↳ Image creation and redesign ↳ Re-aligning the message
The real challenge wasn't technical.
It was maintaining my clarity while bouncing between: • Macro thinking (who am I serving?) • Micro execution (why won't Canva cooperate?)
Every "pivot" requires systematic rebuilding across all touchpoints.
This is what I call "Infrastructure Burden."
It's the cognitive weight of ensuring everything aligns when you make a strategic business change.
Most solo-consultants underestimate this load. They think "I'll just update my positioning" and then get overwhelmed when it requires rebuilding everything.
The solution isn't avoiding strategic changes.
It's: 1. Recognizing that infrastructure work IS the essential work 2. Slowing down to do that work right the first time so you don't have to redo it later
When you build systematically, each piece supports the others instead of creating more context switching.
Question for fellow consultants: What "simple update" turned into a complete infrastructure rebuild for you?
CovetedConsultant
What I thought would be a simple Twitter bio update...
Turned into a two hour project.
Here's what "updating a bio" actually required:
↳ Editing the product
↳ New landing page design
↳ Platform alignment across Twitter, LinkedIn, website
↳ Image creation and redesign
↳ Re-aligning the message
The real challenge wasn't technical.
It was maintaining my clarity while bouncing between:
• Macro thinking (who am I serving?)
• Micro execution (why won't Canva cooperate?)
Every "pivot" requires systematic rebuilding across all touchpoints.
This is what I call "Infrastructure Burden."
It's the cognitive weight of ensuring everything aligns when you make a strategic business change.
Most solo-consultants underestimate this load. They think "I'll just update my positioning" and then get overwhelmed when it requires rebuilding everything.
The solution isn't avoiding strategic changes.
It's:
1. Recognizing that infrastructure work IS the essential work
2. Slowing down to do that work right the first time so you don't have to redo it later
When you build systematically, each piece supports the others instead of creating more context switching.
Question for fellow consultants: What "simple update" turned into a complete infrastructure rebuild for you?
3 weeks ago | [YT] | 2