Extraordinary concepts

Extraordinary Concepts — Restaurant Coaching That Thinks Differently
You didn’t open your restaurant to feel stuck. But now you’re overwhelmed, working too hard, and questioning if it’s worth it.

I’m Colin Wilcox — coach, creator, and hospitality innovator with 40+ years of experience. I help struggling restaurant owners shift their mindset, master small details, and build with purpose.

This channel is your go-to for bold ideas, creative strategies, and simple steps that create loyal guests, happy staff, and consistent growth.

Learn how to apply innovation (even AI) to daily challenges and turn ordinary moments into unforgettable ones — one selfless detail at a time.

Ready to move from surviving to Extraordinary? Hit subscribe and let’s build something amazing.


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