Jerome Armstrong

Some teases of what's coming. Videos and pictures coming in the next few weeks.

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7 months ago | [YT] | 5

Jerome Armstrong

Maturing is realizing your physique success or failure has more to do with psychology than physiology.

New content coming soon

8 months ago | [YT] | 2

Jerome Armstrong

Since I just critiqued CICO, this is for my carnivores:

I do think The carnivore diet is the optimal human diet. However, if you can't stick to it, it's no good to you. And if most people you recommend it to can't stick to it, it's no good to them. So why recommend something with a massive rate of failure? Lol

Adherence is everything. A good coach can use any approach. Everything else is marketing. And every influencer preaching a very specific approach is only recommending what worked best for them.

1 year ago | [YT] | 5

Jerome Armstrong

NHANES data shows obesity continues to climb despite calorie intake staying basically the same (Reuters reported another study showing calorie intake has decreased over the last decade).

CICO is a bad model. Food quality matters.

1 year ago | [YT] | 1

Jerome Armstrong

I'll take one Richard Simmons over most of the fitness influencers online any day.

In all of his years, he preached positivity and activity. That's it. He never tore down others in his field. He never made things worse for laypeople by adding confusion and mixed messaging around diet and exercise. He didn't make vapid content simply to grow his audience.

Be active, love life. What a legend.

The world needs more of this. And TBH the industry would be a lot better with a few Richard Simmons' and if 99% of influencers online stopped making content entirely.

RIP King. You made the world a better place.

1 year ago | [YT] | 4

Jerome Armstrong

My LIVE video talking about my 40 Day Fast will be DELAYED two weeks so that I can cover refeeding.

As I slowly wind down this fast, I've bit some unexpected bumps in the road. Almost constant headaches nearing migraines, the inability to sleep more than 2 hours at a time and generally not more than 4-5 hours total in a day.

It's been interesting.

But I'm not quitting.

The severity of these side effects make me think I need to be EXTREMELY careful with breaking the fast and refeeding. It'll likely be very small amounts of bone broth for the first few days.

The planned video on fasting will be replaced with a LIVE Q&A.

1 year ago | [YT] | 7

Jerome Armstrong

The BEST diet is the one you can stick to

Consistently following a 7/10 plan will get you far better results than the intermittent use of the perfect diet and training plan.

Someone can always raise their standards along the way, but most people who diet struggle to make it through the first week or first month.

For most people looking to lose weight, the best approach is probably eating a little bit less of the foods they're already eating. That, and coming up with some way to approximate and track food intake.

If your clients can't stick to a diet or routine, that's on YOU coach.

Why am I hard on personal trainers, influencers, and coaches? Because we set the example. We control the narrative. And we need to be better.

Grow up. We're not little kids who should bicker about every trivial detail. We're professionals who make a living serving others. Act like it.

Don't shit on your audience. Never turn away a potential client. Give people what they want so you can get through with what they need.

Stop putting yourselves and others in boxes. Humans are far more complex than that.

Act like a professional. Not a spoiled brat.

Learn and practice service leadership. You are your business 24/7/365.

Always give people the benefit of the doubt. Assume the best and if someone is disrespectful, don't sink to their level.

That's the only way this industry changes. I'll do it myself if I have to, but it'll be a lot easier if people just grow up.

1 year ago | [YT] | 5

Jerome Armstrong

Are Fitness influencers helping or hurting?

Just about any diet and exercise program can produce significant results if you're consistent in your approach.

Why then do so many fitness experts online preach extremely rigid criteria?

A harsh truth: it's almost entirely marketing.

Yes, there are better and worse ways to achieve any goal. Yes, by finding a niche you pre-qualify potential clients. But you're making yourself unavailable to the overwhelming majority of people.

Why are we losing the battle of the bulge in the west? Because our so-called experts are so busy arguing amongst themselves that it's created population level confusion around the topic. Either that or they're too busy trying to boost engagement, subscriber levels, patreons, or creating low brow content instead of actually helping people.

A good coach will work with any client's preferences and still get results. They realize that if a client doesn't stick to a plan, then the plan is wrong - not the client.

A good coach realizes inspiration is greater than information.

Stop putting out information. Start inspiring people.

Stop identifying as a label. Start creating your identity.

Stop worrying about your channel. Start focusing on your legacy.

Stop focusing on sales/clicks/views/subs. Start building relationships.

Be better.

If we are the professionals we claim to be then we need to act like it. Be the change you want to see in the world, right?

Arguing amongst yourselves doesn't do any good. It's just low grade virtue signaling and I won't do it any longer.

1 year ago | [YT] | 6

Jerome Armstrong

Most health and fitness content on YouTube is boring to me...

Nearly everyone in that infosphere is saying the same thing - "I'm right, others are wrong, THIS is how you do it."

The medium may be different, but the message is the same. And why? Because almost everything works if you stick to it.

How are you going to differentiate yourself from your competition when you are preaching the exact same thing? This problem is further exacerbated within specific niches. All vegan sound the same. All carnivores sound the same. All bodybuilders sound the same. The whole CICO crowd sounds the same. It's banal, mundane, and sadly often prioritizes entertainment over connection.

Why am I fasting for 40 days (and have even crazier experiments planned?)

Because no one will ever change the game by following the crowd.

Because the internet is replete with experts, but people who are truly inspirational are exceedingly rare.

To become that, and to change as many lives as possible, I need to do things that nobody else is doing.

The health and fitness industry, with all the experts it contains, needs to take a good, hard look in the mirror and realize that we are losing the culture war. And it's not because of a lack of information, It's the delivery. It's our fault, and we need to be better. Quibbling over differences is dumb. Go help someone. Drop the act and make a real connection with a stranger who needs help. Go earn respect instead of asking for it. And don't be so locked into one specific way of doing things that you make yourself unapproachable to 99% of the population. You're not helping anyone that way.

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1 year ago | [YT] | 6

Jerome Armstrong

Too many health and fitness professionals have abandoned professionalism.

They've traded integrity for clicks, views, and the algorithm.

They've embraced dogmatism over results.

They breed division instead of helping others.

They prioritize the dollar over the relationship.

They are finite players in an infinite game.

They tear others down instead of building them up.

It's sad.

And while this post isn't targeted at anyone specifically - if it ruffles a few feathers - good. That's a vestige of a conscience knowing that I'm right (if I'm wrong my opinion shouldn't bother them in the slightest).

Fitness professionals - be better. You work in the service industry and will only make money by helping others. You don't help anyone by being a prick.

1 year ago | [YT] | 6