Center for Customer Insights at Yale SOM

2:20

Spring 2025 Discovery Projects

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30:10

Brand Trust in the AI Era - Teresa Yoo

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27:39

Inimitably Great: Consumer Experience with Legendary Brands - Gregory Carpenter

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29:23

No Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand - Sylvia Hristakeva

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25:17

Generative Search: How Do Consumers Behave Differently? - Yuting Zhu

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29:08

The Blessing of Reasoning: LLM Based Contrastive Explanations in Black Box Recommender Systems

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27:18

What Makes Consumer Experiences Special? - Michel Tuan Pham

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33:37

Driving Growth Through Personalization in AI - Mark Abraham

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35:32

Inclusive by Design: Leveraging Insights to Drive Growth at IKEA - Joel Renkema

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24:47

The Future of Work: Professional Fulfillment and Growth - Lance Hill

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21:51

Why Happiness Matters for Leaders and Customers - Laurie Santos

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0:28

Antonio Lucio, EVP & CMO HP, Inc. | Leading with Empathy

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6:24

What is an Insight? | Ravi Dhar & Nathan Novemsky, YCCI

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0:51

Raja Rajamannar, CMCO Mastercard | How do you think about your team?

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1:07

Raja Rajamannar, CMCO Mastercard | AI Levels the Playing Field

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1:12

What is an Insight? Stephan Gans

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1:14

What is an Insight? Nick Graham

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0:43

What is an Insight? Stan Sthanunathan

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26:06

The Impact of Generative AI on Content Markets - H. Tai Lam

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1:03:38

Advancing the Insights Function: A Panel Discussion

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39:47

Using Data to Quantify the Impact of Brand Programs - Meagen Eisenberg

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32:48

Leveraging Fan Data to Drive Deeper Audience Connections - Matt Chmura

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29:51

Insights from Digital to Power Up Brands - Brigitte King

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38:35

Cracking the Code: How Consumer Insights Fueled DoorDash's Newest Brand Evolution - Alanna Shipley

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1:09:04

The Changing Role of the CMO: A Panel Discussion Presentation

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1:01:32

Charisma Workshop - Zoe Chance

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22:28

Supply and Demand for Sustainability Claims - Kristina Brecko

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26:28

Consumer Memory and Competitive Interference - Navdeep Sahni

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28:18

Tackling US Opiod Crisis: Data-Driven Detection of Suspicious Retail Buyers - Seethu Seetharaman

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25:59

Rethinking the 5-Star Approach to Satisfaction Scales - Uri Simonsohn

Center for Customer Insights at Yale SOM

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19:45

Ending on a Familiar Note: Perceived Endings Motivate Repeat Consumption - Yuji Winet

Center for Customer Insights at Yale SOM

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17:21

Even Number Preference in Quantity Selection - Joowon Klusowski

Center for Customer Insights at Yale SOM

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21:50

Demand Estimation with Text and Image Data - Giovanni Compiani

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1:11

What Differentiates a Partnership with YCCI?

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1:17

Emotional Connections with Consumers

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0:34

Most Websites are the Digital Equivalent of Empty Stores

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1:17

Jon Iwata: Data, Trust, and AI

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24:30

Data, Trust, and AI

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33:56

Building a Consumer-Centric Organization

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40:43

Rethinking the Customer Journey: Shifting Focus to Experience

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56:46

The Changing Role of the CMO: A Panel Discussion

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23:10

When do People Trust AI? Algorithm Adoption and Human Egotism

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22:25

Influencing Privacy Valuations with Choice Architecture

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20:05

How Long do People use Their Stuff

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19:47

The Impact of Major Events on Consumer Behavior

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17:17

Zero to One: Sales Prospecting with Augmented Recommendation

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20:54

Evaluation Inflation: Investigating the Validity of Online Reviews

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23:44

Thinking Online: Mistaken Perceptions of Personal Knowledge in a Digital World

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24:03

Enhancing Online Experimentation Strategies

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59:42

Learning from Leaders: Zoe Chance in Conversation with Jiwoong Shin

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56:19

Learning from Leaders: Barry Nalebuff in Conversation with Daylian Cain

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22:20

Smartphones are the Mirror of the Self

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20:08

On the Perils and Potential of Mobile Location Data

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26:00

Using Conversational Receptiveness to Enhance Doctor-Patient Interactions

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18:47

Hurts So Good: Luxury Products that Incur Environmental Costs are Preferred

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22:56

Corporate Diversity and Its' Implications for Consumer Behavior

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22:18

Digital Verification Network and Inclusive Access to Credit

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29:40

Data-Driven Decision-Making

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1:02:12

The CEO-CMO Relationship: A Panel Discussion

Center for Customer Insights at Yale SOM

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32:17

Consumer Centricity in a World of Data

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