Saving the planet.

Clearly the responsibility of superheroes and caped crusaders.

Surely not of the people. And definitely not of plush manufacturers.

Yet here we are...

Soft-toy producers on a mission.

A mission to bring children happiness, protect their future and educate them about the world we’re out to preserve.

Long before climate change was real, and sustainability was even a word, we were putting smiles on faces. With premium plush animals, made with the highest regard for nature. It’s the ways of our past that make us fit to fight for our future.

Eighty-five years down the road, we still do what we can. And every day we strive to do more.

Because you don’t need superpowers to make a difference.
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