Your favorite celebrity's favorite makeup artist. I’m Ash K. Holm, a celebrity makeup artist based in Los Angeles. I’m passionate about education and supporting other makeup artists. I’ve built my entire brand around lifting up those around me and giving back—because I truly believe there’s enough success to go around for all of us.

Here you’ll find makeup tutorials, product and application tips, get ready with me videos, career advice, celebrity look breakdowns (Lindsay Lohan, Ariana Grande, Kim Kardashian, Hailee Steinfeld, Megan Fox, and Shay Mitchell), and so much more. Subscribe so you never miss an update.


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