James Turone

🔥 My new original song “Burning” is out now.

It's about thoughts and conversations that keep going round in your head....and that feeling that somehow you always seem to come out on the wrong end of them. Like whatever you say or do turns out to be the wrong thing, and somehow you lose out regardless of the metaphorical weather.

I wanted the video to reflect that state of mind too. It's deliberately a little strange and dreamlike in places, using distorted colour, double exposures and some rougher, almost old-school music-video imagery rather than making everything look too polished.

Musically, it's one I'm particularly pleased with too. I think the chorus has a good hook!

If you've got a few minutes, I'd really appreciate you giving “Burning” a listen. And if you do, let me know what you think — I'd genuinely be interested to hear how the song comes across to you. 🎵

▶️ Watch “Burning” here 👇

2 days ago | [YT] | 0

James Turone

“Empty hole returns
And the faces in my mind
Time’s not on my side
For what I can’t deny…”

These are some of the words from my new song, “Dead of Night”.

This is a very personal song for me, and probably one of the most exposed recordings I've put on the channel.

I nearly went down the route of adding more production to it, but in the end I felt that would take something away from what I was trying to say. This is just me, an acoustic guitar and the song.

If you haven't heard the full version yet, I'd love to know what you think of it.

🎵 Dead of Night – James Turone

1 week ago | [YT] | 0

James Turone

My new song **"Same For You"** and its music video were scheduled to be released on YouTube on 11th September, but I've pushed the video back to **Friday 18th September**. This is because it would have conflicted a little too closely with the release of my cover of Pink Floyd's **"The Final Cut"**, which came out on 8th September. 🙁

I'm really looking forward to you hearing the song and seeing the video. I'm really pleased with how it turned out overall, but particularly with my guitar work on it. I really hope you enjoy it. 🎸

🎶 You can find an early, stripped-down acoustic version of **"Same For You"** in my **Acoustic Versions** playlist on my channel page. Be aware though — the song has really progressed from there, hopefully in a good way! I'll let you be the judge. 🙂

The good news is that you can listen to **"Same For You" on Spotify from tomorrow**, but the music video is exclusive to YouTube, so you'll have to wait until **18th September** for that. 👇

open.spotify.com/artist/64H00w8V6mbEXwjd7gsnoD?si=…

3 weeks ago | [YT] | 6

James Turone

You voted for it… so here it is 🎸

The Final Cut was the song most of you chose for my third and final cover from Pink Floyd's The Final Cut.

I went for a more intimate acoustic approach, building strings, synths and orchestral elements around the guitar and vocal while trying to keep the emotion of the original.

Thanks to everyone who voted — I'd really love to know what you think of how it turned out. 🎧

Watch the full version below 👇

#PinkFloyd #TheFinalCut #PinkFloydCover

4 weeks ago | [YT] | 3

James Turone

I’ve hit a bit of a wall with creative burnout and procrastination lately. 😮‍💨 I have a few different projects I’m excited about, but I need your help deciding where to throw my energy first! Which of these would you prefer to see next? Cast your vote below!👇

(🇪🇸/🇵🇹 Abajo en español y portugués)

POR: Olá! Ajuda-me a escolher o meu próximo projeto votando na sondagem abaixo. 🎤
ESP: ¡Hola! Ayúdame a elegir mi próximo proyecto votando en la encuesta de abajo. 🎸

1 month ago | [YT] | 7

James Turone

"Same For You" as an upcoming track to be released on 11th September. Here are some shots from the video. There's a loneliness to be found on the busy neon lit streets; to be alone in a crowd hits on two fronts, isolation and rejection.

"Same for you" is about our tendency to invalidate other people's experiences by telling them this or that has happened to us too. I'm pretty sure no-one has quite felt like I have at times; would you say that the events and the way you experience them are unique?

This video was built from Royalty free video footage and images found online and generative ai content which used these found visuals as a template to elaborate on. The video was edited and arranged by me to capture.


👄Hope you like the imagery and the style and please leave a comment to let me know what you think👄

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1 month ago | [YT] | 14

James Turone

Technology serves the artist, not the other way round.

In the early 1980s, Peter Gabriel was one of the very first musicians to buy a Fairlight CMI; this was the world’s first commercial sampling synthesiser. Back then, traditional musicians kicked up a fuss and protested, and claimed that sampling real sounds digitally was "cheating" and would ruin music.

Brian Eno created "generative music" systems where he would program a set of digital rules into a synthesiser and let the computer generate random, ambient backdrops.

Do you see where I’m going with this?

In music, AI is an evolution of that same process.

Yes, it shouldn’t be used lazily to steal copyrighted melodies or churn out endless songs to mass export to Spotify, but this is not the only way AI is used. It is also used as a modern evolution of the synthesiser, or the studio effects pedal. It can be used to generate a singular, eerie background texture, or a specific digital drum pattern for a project. This is how I use it and there is no issue with this that makes any sense, except for in the heads of people who lack the contextual understanding needed to override their extreme and blinding prejudices. 

For my songs, I build the song structures, write the lyrics, play the instruments as a foundation (e.g., synths, MIDI instruments, live guitars, etc). I also use AI to add to MY creative flow, not the other way round. It isn’t my ghostwriter - well, apparently it is according to the warped mind of some idiotic troll on YouTube - these people are incapable of listening to reason.

Eno and Gabriel are two absolute legends. These pioneers of music embrace new technologies to see what artists can achieve, even using generative software. Yes, they worry about how it is used and who owns it. However, they accept as I do that experimenting with AI-generated sounds can be creatively worthwhile, as long as the artist possesses the lived experience and emotional truth to recognise which specific sound "has soul" and makes them feel something.

Moving on to videos briefly. Traditional high-end, 3D animated music videos usually require massive production studios, massive rendering farms, and multi-million-pound budgets. AI democratises this process so that independent musicians are not held back by a lack of money. A single independent artist working from a laptop in their bedroom can render a Hollywood-scale dreamscape in a matter of days - Check out Peter Gabriel’s video for his song “The Court” (excellent tune btw) for an example of what's possible. Art thrives creatively where there's nothing to hold you back. I should not have to be constrained for financial reasons.

Someone once criticised the video for my song "Between The Spaces" for utilising AI footage which I pieced together (and took me bloody ages). They suggested that I was being creatively lazy and said that I don't have to use AI. The reason they believed this is because Coldplay were able to make a video of their lead singer simply walking on a beach (I don't remember the singer's name - they're shite!). FFS, it isn't hard to understand that I shouldn't have to limit the imaginative scale of my videos because I don't have access to a Hollywood-level film studio. It's morally dubious to suggest I should restrain the scope of my ideas because of this. Aside from that, I would never take advice from anyone that uses Cold Play as a measure of quality!


What do you think of my position? Let me hear what you have to say.

Personally, I think that any musician who has a problem with AI in a blanket way is illogical and probably a hypocrite.

1 month ago (edited) | [YT] | 5

James Turone

🎼 🎥 My latest music video which came out for my song "The Darkness" is out now! 👄 Please check it out and leave a comment to let me know what you think. 👇

2 months ago (edited) | [YT] | 1

James Turone

📽️🎸An official full length video is being released for my track "The Darkness" on 7th August. Feel free to check out some of the imagery I used for the video here.

The title of the song speaks for itself! Everything's a bit of mess! 

❤️ Let's try to spread some kindness and compassion to one another to make it better ❤️

🎥 📸 I put this video together from the ground up using stock images and videos which are free to use on the internet - It's amazing what you can do with this stuff. 

🗣️👄 👉👉 👉 I hope the video moves you and you find it poignant enough to like and leave a comment! I would love to know your thoughts about the video.

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2 months ago (edited) | [YT] | 12