Stop Romanticising Qualitative Research — AI Has Changed the Game

Sydney’s Selective Schools: What the Numbers Tell Us About Academic Success & Culture

Aussie Battlers, Mateship, Connection & Sustainability? Why These “Insights” Don’t Hold Up

Is Mirvac’s “Building the Imagine Nation” Ad Effective? A Researcher’s Analysis

Is AI More Human Than We Think? A Research Perspective on Creativity

What Quantitative Research Really Tells Us (And What It Doesn’t)

Does Packaging Redesign Really Work? A Kettle Chips Example

When do Packaging Redesigns Change Consumer Perception? A Researcher’s View

Dispatches from the Frontlines of Consumers’ Lives: The Power of Ethnographic Research

The Psychology Behind Great Marketing: Projection, Imprinting & Metaphor Elicitation

Do You See What I See? How Eye Tracking Reveals the Truth About Consumer Attention

Documentary as a new way to embed Insights

Revolutionising Market Research Tracking with Qualantive | The Future of Consumer Insights

Revolutionising Ad Diagnostics with Qualantive Research | Large-Scale Qual + Quant Insights

Brand Image, Personality & Archetypes with Qualantive Research | AI-Driven Insights at Scale

Synthetic Data vs Real Qualantive Responses: What's the Difference in Market Research?

Unlocking Deep Insight with Just a Few Questions | Qualantive Research Explained

Introducing Qualantive: The AI Research Revolution at Scale | Rigas Harbilas, The Practice Insights

MM: 'Qualantive' - The third way?

MM: Can ChatGPT potentially analyse data and write full presentations?

MM: Data security and ethics using ChatGPT?

MM: Does AI Insight currently lack validity?

MM: How much of AI as an insight tool is hype?

MM: Is the future that we all have an AI research avatar?

MM: What implications does AI research have for pre AI methods?

The Marketing Minutes - Episode 6 (full)

The Marketing Minutes - Episode 5 (full)

MM: Grassroots sport does not indicate market appeal or potential value

MM: Greatness is manufactured in sport at a global level

MM: How might researchers address the gender pay gap?

MM: Is too much pressure being put on the Matilda's brand by marketers?

MM: Origins of the Barbie brand and doll - The archetype of feminine empowerment

MM: Playing with Barbie dolls is rehearsing for life

MM: Professional sport is a top down marketing phenomenon

MM: The 'Barbie' movie - Was it the biggest ad ever for Barbie products?

MM: What makes the Matilda's soccer team a marketer's dream?

The Marketing Minutes - Episode 4 (full)

MM: The future of research - AI generated qualitative avatars

MM: Shrinkflation - Does it create a format opportunity for marketers?

MM: RRP & the gamification of specials in supermarkets

MM: Real vs Fake with video ethnography aesthetics

MM: Real vs fake - Should F2F research be replaced by digital technology?

MM: Kanye's Super Bowl ad breaks convention

MM: Is there still value in F2F research?

MM: Alfred Kinsey's study of sexual habits - F2F interviews at scale

The Marketing Minutes - Episode 3 (full)

The Marketing Minutes - Episode 1 (full)

MM: The Voice Referendum - What went wrong with the Yes campaign?

MM: National identity and patriotism - No longer effective marketing tools?

MM: The marketing of Australia Day - What's it for?

MM: Loss of Cultural Innocence - How connectivity changes our perspective on national identity?

MM: Historical context to Australia Day - How did they decide on the date?

MM: Great Beer Ads - What's weird about Tooheys New ad?

MM: Go Woke or Go Broke - Why brands are alienating traditional markets?

MM: Do we still call Australia 'home'? Analysis of the iconic Qantas ad

MM: Corporate Reputation - The Optus Outage Outrage

MM: Australia Day Lamb Ads - What made them so great?

MM: Marketing Electric Cars - Why are sales declining in Australia?

MM: Rebranding or Renaming - Twitter to X, Coke Zero

The Marketing Minutes - Episode 2 (full)