Building Orty in public — an AI tool that tells freelancers which clients are actually worth emailing, before they write a word.

I'm a freelance video editor who got tired of guessing, so I built the thing I wanted: a Client Opportunity Score for budget, need, and fit — plus a drafted pitch that sounds like me. It started for video editors and now works for any freelancer (designers, developers, copywriters, marketers, photographers, and more), with editors still home turf.

I post real dev-log updates, honest wins and mistakes, and short breakdowns of how it works. No polished corporate story — just what's actually happening as I build and launch this solo.

I used Orty myself to send 25 real outreach emails before I ever put it out publicly — that's the whole reason it exists. New videos weekly.