Dear CEO Ep. 2 👨🏻‍💼 The Information You Receive About Pricing Has Been Designed By The Wrong People.

From 1 July Coles Will Have to Justify Their Price, Then They'll Start With Yours 🐏 Episode 132

Dear CEO Episode 1 👨🏻‍💼 Your Pricing Problem Is Not What You Think It Is

Is Your Pricing Protecting Margin Or Destroying It 🌪️Episode 131

What Bunnings Teaches Suppliers About Margin Loss🏗️

The Pricing Lesson Most Suppliers Missed in the Coles Case 🛒

The JB Hi-Fi Lesson Every B2B CEO Needs to Hear 👨🏼‍🏫 Episode 130

What Bunnings Teaches Us About Pricing Power ⚡ Episode 129

13 of 14 Coles Promotions Were Not Genuine. Most Suppliers Would Have Said Yes Anyway. 📣 Episode 128

Pricing Transformation Series Part 4: Why AI Pricing Can Accelerate Margin Leakage 🦈 Podcast Ep. 127

Margin Erosion After Price Increases: Why Companies Still Lose Profit 📉 Podcast Ep. 126

Pricing Transformation Series Part 3: The Hidden Pricing Problem Inside Most B2B Businesses 🔍 Ep125

Pricing Transformation Series Part 2: Sometimes It Is the Pricing Team 🎯 Podcast Ep. 124

Pricing Transformation Series Part 1: Why Your Pricing Isn’t Working 🌊 Episode 123

Cost Pass Through in Volatile Markets: What CEOs Need to Do Now ⛽ Episode 122

Margin Management: Why Revenue Growth Isn’t Enough 📈 Episode 121

Why Price Rises Are Much Harder Than CEOs Expect 🏷️ Episode 120

What is Value Culture? 💡 Episode 119

Why Pricing Requires CEO And CSuite Backing 👨🏼‍💼 Episode 118

What is different in B2B pricing? 🏭 Episode 117

What Does Optimising The Tail Mean? Q&A 🤔 Episode 116

Discounting And Price Promotions In Retail or B2C 🏷️ Episode 115

Who Do We Think Listens To Our Podcast 🎧 Episode 114

Pricing Advice for Start-Ups 🏢 Episode 113

Can pricing save the cinema and movie theatre industry 🍿Episode 112

Gym Pricing: What can business learn from it? 🏋️ Episode 111

What's a Chief Revenue Officer ?👨‍💼Episode 110

How to Charge Creative Industries like Graphic Designing 🎨 Episode #0109

Should you Charge More for Beer at a Stadium Than a Liquor Store? 🍻Episode #0108

Paying More to Not See Ads on Streaming Services 🎥 Episode #0107 -

Dynamic Pricing in Ticket Pricing For Concerts 🎟️ Episode #0106

What we can learn from Rolex pricing ⌚ Episode #0105

Are Brands still valuable to consumers in 2022? 🛍️ Episode #0104

The Concept of Building a Pricing Ecosystem 🌍 Episode #0103

Pitfalls of seeking a pricing tool to run B2B Pricing 🛠️ Episode #0102

Is being made in Australia still seen as a Value to Consumers? 👗 Episode #0101

What moving from freemium model to pay model really means 💰 Episode #100

What to be aware of with surcharging ⚡ Episode #0099

Why Value-Based Pricing is even more important when inflation is rampant? 💰 Episode #0098

The Murky World of Cigarette Pricing 🚬 Episode #0087

Will subsidies boost demand for domestic tourism? ✈ Episode #0086

SAAS Pricing and Tiered Pricing options for Online Businesses 🔖 Episode #0097

What does a Cashless Society mean for Pricing? 💸 Episode #0085

Why do so many companies ignore value based pricing? ❓ Episode #0084

The future of the Recorded Music Industry 🎶 Episode #0083

Cruise pricing strategy in 2021 🚢 Episode #0082

Introduction to Value Culture 💡 Episode #0096

Can value based pricing go wrong? 🧐 Episode #0095

What white goods price inflation means in 2022 🔖 Episode #0094

How many people really work in pricing? 👩🏽‍🤝‍👩🏽Episode #0057

Oscar Wilde in the pricing department! 🙋‍♂️ Episode #0056

Why we do not talk about bubbles on Pricing College 🙅‍♂️Episode #0055

B2B business moving to an equipment as a service 📋 Episode #0093

Dangers of surcharges and breaking down pricing too much💰Episode#0092

What to say when procurement ask to see your cost base - Episode #0091

Will shoppers pay a bit more for a better retail experience 🛍 - Ep 90

How inflation impacts price rise strategy in 2021 📈Episode #0089

Mercedes- Benz Fixed Pricing Model 🚗 Episode #0088

What has pricing to do with house prices? 🏡 Episode #0081

Episode #0080 - Is the one who pays the boss?