Cost Pass Through in Volatile Markets: What CEOs Need to Do Now ⛽ Episode 122

Margin Management: Why Revenue Growth Isn’t Enough 📈 Episode 121

Why Price Rises Are Much Harder Than CEOs Expect 🏷️ Episode 120

What is Value Culture? 💡 Episode 119

Why Pricing Requires CEO And CSuite Backing 👨🏼‍💼 Episode 118

What is different in B2B pricing? 🏭 Episode 117

What Does Optimising The Tail Mean? Q&A 🤔 Episode 116

Discounting And Price Promotions In Retail or B2C 🏷️ Episode 115

Who Do We Think Listens To Our Podcast 🎧 Episode 114

Pricing Advice for Start-Ups 🏢 Episode 113

Can pricing save the cinema and movie theatre industry 🍿Episode 112

Gym Pricing: What can business learn from it? 🏋️ Episode 111

What's a Chief Revenue Officer ?👨‍💼Episode 110

How to Charge Creative Industries like Graphic Designing 🎨 Episode #0109

Should you Charge More for Beer at a Stadium Than a Liquor Store? 🍻Episode #0108

Paying More to Not See Ads on Streaming Services 🎥 Episode #0107 -

Dynamic Pricing in Ticket Pricing For Concerts 🎟️ Episode #0106

What we can learn from Rolex pricing ⌚ Episode #0105

Are Brands still valuable to consumers in 2022? 🛍️ Episode #0104

The Concept of Building a Pricing Ecosystem 🌍 Episode #0103

Pitfalls of seeking a pricing tool to run B2B Pricing 🛠️ Episode #0102

Is being made in Australia still seen as a Value to Consumers? 👗 Episode #0101

What moving from freemium model to pay model really means 💰 Episode #100

What to be aware of with surcharging ⚡ Episode #0099

Why Value-Based Pricing is even more important when inflation is rampant? 💰 Episode #0098

The Murky World of Cigarette Pricing 🚬 Episode #0087

Will subsidies boost demand for domestic tourism? ✈ Episode #0086

SAAS Pricing and Tiered Pricing options for Online Businesses 🔖 Episode #0097

What does a Cashless Society mean for Pricing? 💸 Episode #0085

Why do so many companies ignore value based pricing? ❓ Episode #0084

The future of the Recorded Music Industry 🎶 Episode #0083

Cruise pricing strategy in 2021 🚢 Episode #0082

Introduction to Value Culture 💡 Episode #0096

Can value based pricing go wrong? 🧐 Episode #0095

What white goods price inflation means in 2022 🔖 Episode #0094

How many people really work in pricing? 👩🏽‍🤝‍👩🏽Episode #0057

Oscar Wilde in the pricing department! 🙋‍♂️ Episode #0056

Why we do not talk about bubbles on Pricing College 🙅‍♂️Episode #0055

B2B business moving to an equipment as a service 📋 Episode #0093

Dangers of surcharges and breaking down pricing too much💰Episode#0092

What to say when procurement ask to see your cost base - Episode #0091

Will shoppers pay a bit more for a better retail experience 🛍 - Ep 90

How inflation impacts price rise strategy in 2021 📈Episode #0089

Mercedes- Benz Fixed Pricing Model 🚗 Episode #0088

What has pricing to do with house prices? 🏡 Episode #0081

Episode #0080 - Is the one who pays the boss?

Can Unbundling Go To Far? ✈ Episode #0079

We discuss supermarket promotions 🛒 Episode #0078

Does centralising pricing in another country make sense? 🚩Episode #0077

How much do pricing professionals get paid? 💸 Episode #0076

What should you say about pricing to different stakeholders? 👔 Episode #0075

Intro to price optimisation 💰 Episode #0074

What the forex market can teach us about cost plus pricing? 📉 Episode #0073

What makes a great CFO when it comes to pricing? 👨‍💼 Episode #0072

What is the major issue with siloed business structures? Episode#0071

What happens when Operations drive pricing? ⛽ Episode #0070

What we really like about the Apple pricing model 🍎 Episode #0069

Are there any good pricing courses in universities? 👨‍🎓 Episode#0068

What is the pricing "eureka" moment? 💡 Episode #0067

You need the right numbers for pricing! 👍 Episode #0066