Web3 Marketing with Ruthy from Surgence Labs

Surgence Labs is a full-stack Web3 marketing agency and GTM partner for DeFi, stablecoins, RWA, L1/L2, DePIN, gaming, SocialFi, and AI agents. We ship narrative + positioning, product-led growth, KOL/creator marketing, PR, and community systems that turn launches into traction. Playbooks include testnet→mainnet, TGE strategy, token launch marketing, liquidity/emissions design, viral landing pages, points/XP, SBT/NFT campaigns, referral engines, and on-chain quests. We drive Discord/Telegram growth, content ops, lifecycle CRM, conversion analytics, and cohort/retention tracking to scale users, TVL, and liquidity. Partnerships with exchanges, wallets, infra, and ecosystems unlock co-marketing and integrations. Deliverables: GTM architecture, campaign ops, dashboards, reporting, and BD support (measurable CAC↓, LTV↑, activation→retention loops). Keywords: web3 marketing agency, web3 growth hacking, TGE, testnet growth, KOL marketing crypto, stablecoin/RWA.