We’re an indie Canadian beauty brand creating timeless, high-performance essentials designed to make every day effortless. From our award-winning Everyday Lashes to our cult-favorite HD Gel Eyeliner, each product is built with care, intention, and the highest quality standards.

Founded by husband-and-wife duo Linda and Matt, Lithe Beauty was born out of a passion for solving everyday beauty frustrations with thoughtful design and nourishing formulas. Our mission is simple: to bring you products that work as beautifully as they look — so you can spend less time worrying about makeup and more time feeling like yourself.

🌿 Vegan & Cruelty-Free
💌 Join our community for product tutorials, behind-the-scenes, and founder stories

Discover beauty that lasts, stories that inspire, and products that truly deliver.

👉 Shop now: lithebeauty.ca
👉 Follow us on TikTok & Instagram: @lithebeauty