Most senior leaders are more experienced than they are visible, and that gap is costing them opportunities they don't even know they're missing.
This channel is for C-level executives, founders, and senior leaders who want to understand how visibility actually works: not as self-promotion, but as a strategic asset that directly shapes your credibility, your network, and the opportunities that reach you.
I'm Reim El Houni. I've spent over two decades inside broadcast media: BBC, Dubai One, National Geographic, Discovery Channel. I was also the Executive Producer of live coverage at Expo 2020 and COP28, and founded Ti22 Films in 2011, which has since won 29 New York Festival Awards.
For the last several years, I've taken that production experience and turned it toward helping senior leaders understand how they're being perceived, and what that perception is costing them in rooms they're not even in.
This channel is where I make that thinking available to everyone.
Reim El Houni
New episode!
Even the most confident people freeze the moment the camera comes on. This one is about what actually happens in that moment, and my 4-step process to move through it.
▶️ Watch now: shorturl.at/azkRj
5 days ago | [YT] | 2
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Reim El Houni
New episode!
My personal story about why I've stopped relying on my job title alone to get me opportunities, and what we should be investing in instead.
▶️ Watch now: shorturl.at/GvGSs
1 week ago | [YT] | 0
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Reim El Houni
There's a 66% chance that someone is more likely to come work with you if they've seen a video of you.
Let's talk about a situation that happens to many of us.
You’re scrolling through social media.
There’s someone who hasn’t been in the market as long as you have. Someone who isn’t as credible as you.
But somehow, in a very short space of time, they've been able to attract an opportunity or have certain footfall.
Has that ever happened to you?
I truly believe the only reason this happens is because they’re more visible than you. That’s it.
If I don’t know you exist, then how on earth are you going to attract the opportunity?
We’re in a world right now, and you’re going to hear me say this a lot, if you’re not visible, you’re invisible.
And we’re also in a world where there’s a lot of competition and there are only a certain number of consumers and customers. How are you going to attract them and get them into your doors?
Being visible equals business development.
If you’re not doing it, someone else is, and someone else is going to attract the customers.
So it might as well be you.
2 weeks ago | [YT] | 1
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Reim El Houni
New episode!
Most experienced people are still waiting to be discovered.
This one is about why that doesn't work, and what actually gets you chosen.
▶️ Watch now: shorturl.at/SXbsg
2 weeks ago | [YT] | 2
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Reim El Houni
I’m still not sure whether I’m incredibly efficient or incredibly foolish.
This time last week, I had written neither my TEDx talk nor my slides.
One week later, I can officially call myself a TEDx speaker.
The last seven days have felt like an exam, a test, a self-inflicted challenge, and at times a full regression back to teenage A level stress.
But they have also been a powerful reminder of something I clearly need reminding of more often: What happens when I focus.
For years, TEDx sat on my vision board.
For one week, it became my world.
Writing.
Rewriting.
Memorising.
Rehearsing.
Questioning every decision.
Wondering whether I was capable of delivering a talk worthy of a platform that has hosted voices like Tony Robbins, Brené Brown, and Bill Gates.
A week ago, I felt overwhelmed.
Today, I feel accomplished.
Not because it was perfect. Not because it was easy. But because I proved to myself, that we are often capable of far more than we believe.
Standing on that stage, I knew there were really two audiences.
The audience in the room and the audience online.
As for the audience online, time will tell.
But the audience in the room?
I felt every nod.
Every smile.
Every chuckle.
Every clap.
And most importantly, the conversations afterwards.
The people who took the time to share what the talk meant to them. The people who told me it made them think differently about their own visibility. The people who reminded me exactly why this message matters.
So today, I’m grateful.
Grateful for everyone who showed up. Grateful for everyone who supported me and grateful for the reminder that growth rarely happens inside our comfort zone.
If this talk encourages even one person to let go of a limiting belief and step more fully into who they know they can be, then every minute of the journey was worth it.
Because visibility was never the goal. Impact was.
3 weeks ago | [YT] | 1
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Reim El Houni
Who says you're only going to do one TED talk?
A couple of weeks ago I finally sat down and wrote my upcoming TEDx, but I still felt anxious and it still didn't feel right. As I read it back I realised I was trying to decide which of my ideas is worth sharing. Which one is going to have an impact with the audience in the room, but more interestingly with a global audience who don't know me.
Then I heard Brené casually drop the line in the middle of her TED talk "I have a slight office supply addiction, but that's another talk."
That's when I realised I shouldn't be trying to use this opportunity to showcase all my ideas. I need to focus on one and believe this is the first of many.
I started researching and discovered many speakers have graced the TED/TEDx stage on multiple occasions, with prominent figures like Sir Ken Robinson and Bill Gates doing up to 5 talks each!
4 weeks ago | [YT] | 0
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