Most senior leaders are more experienced than they are visible, and that gap is costing them opportunities they don't even know they're missing.

This channel is for C-level executives, founders, and senior leaders who want to understand how visibility actually works: not as self-promotion, but as a strategic asset that directly shapes your credibility, your network, and the opportunities that reach you.

I'm Reim El Houni. I've spent over two decades inside broadcast media: BBC, Dubai One, National Geographic, Discovery Channel. I was also the Executive Producer of live coverage at Expo 2020 and COP28, and founded Ti22 Films in 2011, which has since won 29 New York Festival Awards.

For the last several years, I've taken that production experience and turned it toward helping senior leaders understand how they're being perceived, and what that perception is costing them in rooms they're not even in.

This channel is where I make that thinking available to everyone.