Co-founder and Creative Director of the world’s first immersive experiential agency: The Department.
The Department is an award-winning agency creating large-scale immersive experiences for product launches and events working with international brands such as Toyota, Lexus, Asics, Facebook, FIFA, Adidas, BBC, BMW and many more.
I fell in love with immersive from day 1. I founded The Old Vic Tunnels & later Lights of Soho on the belief that everyone wants to lose themselves in theatre and experience childlike wonder in the face of the arts. Over my career I have only come to believe this more and more deeply and seen how these immersive experiences can not only entertain but more importantly can connect.
That is what we specialise in at The Department. We build those emotional connections, leaving your customers, your audience, by creating an experience which will last them a lifetime; an experience which connects them to you and your brand forever.
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