Launched in 2022 by Times Network, the broadcast News & Entertainment division of Bennett Coleman & Company Limited, ET Now Swadesh is India’s modern Hindi Business News Channel built on the foundation of ET Now and inspiring viewers across the Hindi speaking markets. With the promise articulated as ‘"बढ़ो देश के साथ"’, the channel delivers insights on the financial markets, personal finance, alternate asset classes, short-term investment strategies, consumer rights and such matters of immediate importance that address the daily concerns of viewers.
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